ABHA: Productive families have been presenting a variety of Hijazi handmade products, Ramadani food and sweets on social media, as part of their strategy to promote sales.

Many customers say that they usually buy products after seeing their photos on Instagram, snapchat and other applications.

Businesswoman Fatima Al-Falqi said that work is in full swing during the Eid season. “The women in these families usually work on producing food for Eid, such as sweets,” she said.

Women in productive families said that 85 percent of the orders are received through social media, with the majority of requests (90 percent) are for home-made Eid sweets. With such an increasing demand for their products and successful marketing methods, families stress that they can’t meet the demands placed on the day of Eid.

Fatimah Al-Zamil, the supervisor of the productive families activities in Asir, said the increase in demand during Eid is a result of successful marketing methods, “Women usually follow social media and can place orders online,” she said, adding that the productive families are known to people for their integrity and honesty. “This trust encourages people to buy from eatables and things from productive families,” she told Arab News.

Um Shaker starts preparing for the Eid in the last week of Ramadan itself. She accepts fewer orders for Ramadan and takes more for Eid and sells her products at reasonable rates.

Almost 50 percent of Um Shaker’s home-made consumables are meant for Eid, mostly for the first day of the festival. Above all, the food items are fresh. “People have more trust in these families as they are known to the customers. The high demand enables women to have a basic income of SR10,000 to SR15,000,” she added.