The secret of ancient Egyptian beauty

The secret of ancient Egyptian beauty
Updated 26 December 2012

The secret of ancient Egyptian beauty

The secret of ancient Egyptian beauty

It is said that beauty is only skin deep. It is no wonder then, that throughout history women have invested an exorbitant amount of energy and efforts to enhance and illuminate their skin.
Beauty has proved to be a strong ally in helping women cement their power and prestige. Such is the case regarding the mysterious appeal of Cleopatra in the earlier Egyptian Dynasty. Much has been said about her beauty and while she possessed shrewd leadership qualities, her success was attributed to her breathtaking demeanor, which made the most tyrannous of men weak in her presence. Cleopatra established the foundation and basis of our modern day beauty rituals and practices.
Seeking inspiration from Cleopatra’s legacy, the following are some beauty services and regimes offered at EVE Spa in Jeddah, which originate in essence and practice from the ancient Egyptian queen’s world of beauty secrets:

The Cleopatra Bath
Named rightfully after the true inspiration behind this sensational treatment, the Cleopatra bath depends on a damp exfoliation of the body followed by a lengthy soak in milk and honey based products. Milk and Honey was the backbone combination for a multitude of Cleopatra’s ancient skin rituals. Milk contains lactic acid; a form of Alpha Hydroxy acid, which removes dead skin, cells, causing the younger skin to emerge. Honey is a humectant that retains water, which helps lock in moisture for the skin. The treatment includes a face massage and mask using contemporary versions of Cleopatra’s clay masks, depending on the skin type. As part of the indulgence, post this ritual, clients are escorted to a dressing area to towel dry and are then moisturized with an intense emulsion that serves to supplement the treatment. Simultaneously, clients have their hair air-dried and styled to their satisfaction.
This aromatic bath promises to leave the skin fairer, exceedingly soft and even toned. Consider it Cleopatra’s promise to you.

Castor oil therapy
Hair is something that ancient Egyptians went great lengths to nurture and enhance. Hair symbolized wealth, status, beauty and in some references, motherhood and fertility. To maintain natural hair growth and the strength of their hair, Egyptians were pioneers in using castor oil. Ancient Egyptians initiated the use of this oil for their hair due to its nourishing properties. Castor oil has since then been used to enhance healthy hair growth and in strengthening hair follicles.
To get the full benefit of this treatment, hot oil warps are infused with castor oil and massaged into the scalp. The client is then placed under a steam incubator, to ensure the deep penetration of Vitamin E and fatty acids in the concentrated castor oil, into the scalp and hair follicles.

Hair Extensions
This beauty technique, widely used in ancient Egyptian history, followed the Egyptians predecessors to their grave. Hair extensions today are used to lengthen short hair, to fill thinning areas of the scalp or to add volume and color variation to hair. This convenient camouflage has transcended upon us from our ancient Egyptian forefathers, as they took pride in grooming their hair to the best of their abilities. EVE Salon is one of the few salons in the Kingdom to offer 100 percent natural human hair extensions, inspired by the tradition of the ancient Egyptian dynasties.

Gold on skin
Ancient Egyptians not only used this precious metal as adornment, but also used gold as a therapy for the skin. Historically in Egypt, gold was used for its curative and antibacterial properties. The exclusiveness of this ritual has not changed throughout the years, as only a certain number of elite spa’s around the world offer the expertise in using this expensive metal for skin and energy revitalizing purposes.
The Spa offers the luxurious gold facial, in which ground granules and sheets of pure 25-carat gold are used topically on facial skin.

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Model Elisa Sednaoui Dellal collaborates with French label Antik Batik

Model Elisa Sednaoui Dellal collaborates with French label Antik Batik
The model joined forces with Paris-based label Antik Batik. Supplied
Updated 18 May 2021

Model Elisa Sednaoui Dellal collaborates with French label Antik Batik

Model Elisa Sednaoui Dellal collaborates with French label Antik Batik

DUBAI: French womenswear label Antik Batik has just launched a new collaboration with Part-Egyptian model and activist Elisa Sednaoui Dellal’s nonprofit social enterprise Funtasia, helping children and teenagers obtain access to education geared toward their development.

The Antik Batik x Funtasia capsule collection, which was released this week, includes 11 pieces such as tops, trousers, a fringed jacket, and embroidered dresses, that are meant to be mixed and matched.

“Partnering with @antikbatik_paris is the dream collaboration,” wrote Sednaoui Dellal on Instagram. “#AntikBatik is a brand of integrity that creates handmade items in India. I’ve been their fan, and a client, for over 10 years. It’s been a joy to select my favorite pieces that I have most worn through the years and create what to me is the ideal summer suitcase, that will take you from day to night. Thank you to all of you that have already made a purchase, it blesses my heart.”

Meanwhile, 100 percent of the profits from the collection with the Paris-based brand, founded by Gabriela Cortese in 1992, will be donated to Funtasia, Sednaoui Dellal’s social enterprise.

It’s not the first time the Italy-born beauty, who spent a large portion of her childhood in Cairo, has collaborated with a fashion brand for a good cause.

Sednaoui Dellal, who has walked runways and featured in campaigns for prestigious brands such as Chanel and Roberto Cavalli, is on a constant quest to assist underprivileged youth in achieving their creative potential.

In 2020, the actress teamed up with France-based accessories label Josefina on a capsule collection of 16 leather carryalls, pouches, backpacks and accessories inspired by her Egyptian roots. Much like her most recent collection with Antik Batik, 100 percent of the profits from the collaboration benefited Funtasia.

That same year, she designed a capsule collection with Italian brand Spazio that was composed of black and white T-shirts printed with the words “Respect,” “Diversity,” “Empathy” and “Identity” in Italian.

More recently, the French-Italian-Egyptian philanthropist teamed up with Italy-based coffee roasting company Caffe Vergano in support of Funtasia.

Major luxury retailers announce removal of popular brand due to alleged ‘anti-Palestine’ comments

Major luxury retailers announce removal of popular brand due to alleged ‘anti-Palestine’ comments
Cult Gaia is a Los Angeles-based label founded by Jasmin Larian. Instagram
Updated 17 May 2021

Major luxury retailers announce removal of popular brand due to alleged ‘anti-Palestine’ comments

Major luxury retailers announce removal of popular brand due to alleged ‘anti-Palestine’ comments

DUBAI: Harvey Nichols Kuwait announced this week that they will no longer be stocking Cult Gaia products after the Los Angeles-based brand’s founder, Jasmin Larian, made comments on Instagram that were deemed by many on social media to be “anti-Palestine.”

Her post, which she shared with her 28,200 Instagram followers read: “I am seeing so much misinformation on social… One-sided and spreading hate. Please educate yourself on the full story before reposting. I’m praying for everyone on both sides who are a victim of this violence.” She also reposted a photo depicting the words “I support Israel’s right to defend itself.” 

Many in the region perceived her post as taking an anti-Palestine stance and engaging in “bothsidesism,” and urged local department stores and e-tailers to stop selling Cult Gaia products.  

In response to the backlash her post garnered, Larian, who is Iranian-Jewish, later shared: “I realize I am part of the problem by failing to share both sides.” She added, “I also want to be clear that I am in support of the Palestinian people and their rights but not of the leadership that uses them to incite violence and hatred for Israel and Jews. In a perfect world, Israel should be a place for all people and all religions.” However, a number of retailers have already made the decision to remove Cult Gaia from shelves.

Harvey Nichols in Kuwait took to Instagram on Monday to announce their decision to stop stocking the ready-to-wear label. “Our dear followers, due to the current escalation of events, the decision has been made to remove Cult Gaia from Harvey Nichols,” said the statement.

Galleries Lafayette in Doha followed suit, replying to a user calling for the boycott of the brand in an Instagram direct message that they are “in the process of taking the necessary action.”

Ounass, a leading luxury e-tailer in the region, has also stopped selling Cult Gaia products on its online platform as well as Bloomingdales Middle East.

The death toll in Gaza has climbed to a total of 197, including at least 58 children and 34 women, according to the Palestinian Ministry of Health. Since the beginning of the Israeli airstrikes on the Gaza Strip this week, at least 1,235 Palestinians have been injured, with the number expected to rise, the health ministry said.

Meet the Arab fashion brand supporting women through menswear

Meet the Arab fashion brand supporting women through menswear
Updated 17 May 2021

Meet the Arab fashion brand supporting women through menswear

Meet the Arab fashion brand supporting women through menswear

DUBAI: While Arab womenswear designers continue to take the international fashion scene and celebrity red carpets by storm, menswear is still a work in progress. Understanding the need to fill the gap in the market, cousins Abla and Raneen Kawar launched ARAK, creating unique designs for men and also shining a spotlight on Arab culture. 

With sustainability and community at the forefront of the brand’s ethos, ARAK is a social enterprise, empowering local women and preserving their fading culture. Here, the duo discusses their label, fusing fashion with technology, and why showcasing Middle East traditions is so important. 


A post shared by ARAK Studio (

Tell us about the idea behind ARAK.

We launched ARAK (meaning “I see you”) with the aim to preserve our Arab heritage by using artisanal skills and techniques in the production of our pieces, namely cross stitch embroidery. We grew up in a family that values sustainability and caring for the environment, so it’s important for us to carry out those values. 

Why focus on menswear?

We noticed the visible gap in the market, particularly with Arab menswear brands. So, we wanted to fill that gap by incorporating traditional Levantine embroidery through our designs. As part of our sustainability efforts, we only want to offer consumers garments that are not offered in the market today.


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You say ‘each garment narrates a wider narrative,’ how so?

Each collection we produce has an overarching narrative, which the designs are inspired by, and then each piece has a hidden narrative to tell – the story of the woman who spent endless hours creating it.                                                                                                                                  

Most of your artisans are underprivileged women in Jordan, why was this important to you?    

Part of ARAK’s ethos is female empowerment. We provide the women with jobs and the opportunity to be financially independent and to help them provide for their children, all from the comfort of their own home. It was important to support these women and destigmatize the taboo around women working in traditionally conservative households.


A post shared by ARAK Studio (

How does your relationship work with the local NGO in Jordan?

ARAK works with a local NGO based in Amman, for the production and operation of embroidering the pieces in order to ensure quality and consistency. The local NGO launched in October 2020, aiming to help women build sustainable income as well as build their skills professionally. They work with a not-for-profit academy which offers 100 percent free artisanal courses for members in a bid to continue advancing their skills. We offer the women work with fair wages and ethical working conditions.

ARAK’s designs also fuse tech with tradition, tell us more.               

Today’s world is shifting towards being more tech-dependent. So, it was a no brainer that the initial step we would take as a brand was to implement a woven QR code attached to each garment. Our QR code allows purchasing customers to track how to care for their garment, be introduced to who made it, and identify our transparent practices. We hope to integrate more tech-savvy solutions to our brand in the future.   


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What was the inspiration behind your SS21 collection?                     

Re-discovering our country from a new lens, particularly appreciating the little things as well as the beautiful landscapes that we took for granted pre-COVID-19. The designs in this collection, translate the beauty of the Jordanian landscape through embroidery.                              

What’s your opinion on the representation of Middle Eastern talent in the fashion industry?

The region is filled with incredible talent, many that are yet to be discovered. We believe that representation of the Middle East for what it is still has a long way to go to be perceived in the light it deserves. ARAK aims to do that by making sure all our work is supporting local talent, from the production down to the photographers, models and anyone involved in the creative process of our journey.

Miss Universe 2021 contestants dazzle in designs from the Middle East

Miss Universe 2021 contestants dazzle in designs from the Middle East
Demi-Leigh Tebow wearing Michael Cinco at the Miss Universe 2020 finals. Instagram
Updated 17 May 2021

Miss Universe 2021 contestants dazzle in designs from the Middle East

Miss Universe 2021 contestants dazzle in designs from the Middle East

DUBAI:  Filipino couturier Michael Cinco seems to be a favorite when it comes to beauty pageants. Miss Universe fans will recall that the Dubai-based designer created the gowns that Pia Wurtzbach and Iris Mittenaere, who were crowned Miss Universe in 2015 and 2016, respectively, wore to take home the crown.

This year, he was tasked with designing the dresses of some of the contestants, such as Nova Stevens of Canada, for the Miss Universe 2020 finals, which took place on Sunday evening at the Seminole Hard Rock Hotel & Casino in Hollywood, South Florida.

He also designed the dresses that Miss Czech Republic Klara Vavrushkova and Romania’s Bianca Tirsin wore to the preliminaries on May 14.

Miss Czech Republic stunned in a Michael Cinco gown at the preliminaries. Getty Images

Stevens announced the news weeks ago by posting a photo with the renowned designer on Instagram.

 “Boss! Michael Cinco needs no introduction! So grateful to have you as my official gown designer for Miss Universe,” she wrote alongside a heart-eyed emoji.


A post shared by NOVA (@thenovastevens)

Stevens wasn’t the only designer to don a frock by the Dubai-based label during the televised Miss Universe 2020 finals.

Demi-Leigh Tebow, who won Miss Universe in 2017, channeled 1930s Hollywood glamour in a gown designed by the Filipino talent during the 69th edition of the pageant in Florida.

Olivia Culpo wore an embellished Zuhair Murad gown to host the Miss Universe 2020 competition. Getty Images

Tebow served as an expert analyst and correspondent during the event which was co-hosted by the Miss Universe 2012 titleholder Olivia Culpo and American actor Mario Lopez.

For the occasion, Culpo chose a design from Lebanese couturier Zuhair Murad. The fashion influencer opted for a pink, heavily-embellished gown with a single shoulder from the Arab designer’s Fall 2021 ready-to-wear collection.

Couturiers from our neck of the woods had a big night.

Rabiya Mateo, who represented the Philippines wore two glamorous creations by Dubai-based Amato for the preliminary show and for the finals.

Miss Philippines Rabiya Mateo wore a gown designed by Amato at the 2020 Miss Universe prelimenary show. Supplied

In March 2021, it was announced that the annual competition would be returning with a live broadcast after a number of safety precautions were put in place.

 Twenty-six-year-old Andrea Meza from Mexico was crowned Miss Universe 2020, while Miss Brazil, Julia Gama, was the runner-up and Miss Peru, Janick Maceta Del Castillo, secured third place.

Miss Philippines stuns in gown by Dubai-based designer on Miss Universe stage

Miss Philippines stuns in gown by Dubai-based designer on Miss Universe stage
The 24-year-old beauty queen wore a yellow, gem-encrusted Amato gown. Supplied
Updated 16 May 2021

Miss Philippines stuns in gown by Dubai-based designer on Miss Universe stage

Miss Philippines stuns in gown by Dubai-based designer on Miss Universe stage

DUBAI: Filipino model and beauty pageant titleholder Rabiya Mateo represented the Philippines at the Miss Universe 2020 Preliminary Show on Friday wearing a creation by Dubai-based couture house Amato. 

The beauty queen strutted down the runway wearing a single-shoulder, yellow gown that was hand-embroidered with thousands of tiny Swarovski crystals that shone even brighter underneath the stage lights. 

The caped tulle dress, which was inspired by the radiance of the Philippine sun which symbolizes positivity and optimism, marked Amato’s debut on a Miss Universe stage.

The gown was inspired by the radiance of the Philippine sun. Supplied

Mateo’s choice of color was not lost on pageant fans, who pointed out that the two previous Filipina Miss Universe winners wore the other colors of the Philippine flag when they won. Miss Universe 2015 Pia Wurtzbach wore royal blue while Miss Universe 2018 Catriona Gray opted for red.

The 69th Miss Universe pageant finals will be held in Florida on May 16. Furne One, the Filipino designer behind Amato, is designing the gown which Mateo will wear during the finals.

Mateo will wear Amato during the Miss Universe pageant finals held on May 16. Supplied

“This is just the start of a more fruitful partnership with the Miss Universe organization,” said Josh Yugen, the CEO of the PR company that represents Amato. “We are excited to see more creations of the talented Furne One in the Miss Universe stage, and we can’t wait to see Rabiya slay the runway with another creation of Furne. I'm sure she's gonna make all the Filipinos proud,” he added.

If the 24-year-old wins, she will become the fifth woman from the Philippines to take home the prestigious crown.