DUBAI: As champion of a culture that encourages professional and grassroots initiatives in the community, Emirates NBD, a leading bank in the region, has committed to continue its support to the Omega Dubai Ladies Masters that celebrates its 10th edition next month.

Underpinning its ‘Passion for Sport’ strategy, the bank will return to its familiar role as co-sponsor, Official Bank and Caddy Bib Sponsor besides organizing a series of activities to highlight its participation when the season-ending Ladies European Tour event gets under way at Emirates Golf Club in Dubai from Dec. 9 to 12.

Since its inception in 2006, the Omega Dubai Ladies Masters, promoted and organized by golf in DUBAi, has been a catalyst for putting the city on the world sporting map, whilst promoting the game across the region.

“As the leading bank in the region, we are happy to continue our strong partnership with an event that provides us with a perfect platform to directly connect with fans, in addition to reiterating our commitment to encouraging sporting activities in the UAE,” said Shayne Nelson, Group CEO, Emirates NBD. ”Over the years,

Emirates NBD has championed several sporting and community initiatives and we hope our support helps elevate the standards of sport in the UAE.

Mohamed Juma Buamaim, vice-chairman and CEO of golf in DUBAi, said: “We are, indeed, delighted to have Emirates NBD on board and share a common goal of further cementing UAE’s position as a key player in the world’s golfing community.

“The bank has played a significant part in the national economy while supporting the fiscal and social development of the UAE. Their commitment to supporting and developing professional and grass roots level initiatives in sport, culture and community in the region are equally well acclaimed,” he continued.

“We welcome their continued support and look forward to maintaining a collaborative relationship as we strive to raise the profile of women’s golf particularly in this part of the world,” added Buamaim.

The Omega Dubai Ladies Masters and the Omega Dubai Desert Classic are backed by OMEGA as the title sponsor and Emirates Global Aluminium PJSC as sponsor. The co-sponsors are: CNN, Drydocks World, Emirates NBD, Gulf News, Jebel Ali Resorts and Hotels, Mercedes and wasl, while Dubai Duty Free, Neocasa Interiors and Motivate Publishing are the Patrons in golf in DUBAi’s drive to showcase the emirate’s vibrant golfing scene to a worldwide audience.