Koo’s growing traction can be seen with the trade ministry’s account which now has 1.2 million followers on Koo compared with 1.3 million on Twitter. (Instagram)

In spats with Twitter, India’s government begins messaging shift to rival Koo

  • After months of tension with Twitter, Indian government and ministers are keen to promote rival Indian app Koo
  • Unlike Twitter, Koo ccommodates content in eight Indian languages and reached more than 3 million downloads in two days
By Reuters ·