Warehousing Projects and Logistics (WPL) has emerged as a key player for warehousing in Saudi Arabia, adopting a collaborative strategy in a competitive market segment
With a higher demand on the supply chain and increased focus on core business, there is a gradual shift from owning to outsourcing of asset-based components such as storage to third party providers.
WPL was initially setup in 2010 to provide the whole range of logistics services to the industry. After a review of the third party logistics services market, the company felt there was a bigger need for dedicated warehousing infrastructure to conduct logistics operations.
The company changed its business model from logistics services to focus mainly on logistics infrastructure. With this approach, the strategy has paid off, by converting the competition in the logistics industry to collaborating on client requirements.
Says Abdulaziz Al-Subaie, CEO of WPL: “We became friends with competition and end-users, by recognizing the inherent need for warehousing infrastructure to support the supply chain. WPL seeks to add value to the logistics services by offering a network of pre-built and custom-built warehouses for clients in all industry segments and also to logistics companies who need this infrastructure”.
The company acquired pre-built warehousing facilities in Dammam, at a prominent area near to the seaport and started leasing them to companies. To create a kingdom-wide network to support companies operating in various regions, WPL acquired land in the industrial cities of Dammam, Riyadh, Jeddah, Madinah and Arar to build and lease warehouses.
