McCann Worldgroup is hosting the Ninth Young Lotus Creative Workshop from March 14 to 16 in Pattaya, Thailand, to help identify and showcase Asia’s budding creative talent.
The workshop commences three days prior to ADFEST 2013, which runs from March 17 to 19.
Spencer Wong, Chief Creative Officer at McCann Worldgroup Hong Kong, will chair this year’s event.
Wong is an advisor to Hong Kong University’s arts faculty and is also associated with CreateHK, a dedicated agency set up to lead the development of the creative economy in Hong Kong.
“Young talent is the life-blood of our industry. Developing Asia’s deep creative talent pool is not only vital for our industry but for the cultural and economic development of our region in the long run,” says Wong.
“ADFEST introduced the Young Lotus Workshop in 2004 to encourage the rising stars of this region to sharpen their skills, learn from award-winning creative directors and earn a winning place on the ADFEST stage,” says Vinit Suraphongchai, Chairman of the ADFEST working committee.
“Young Lotus is now well-established as the region’s leading program for young advertising talents. We’d like to thank McCann Worldgroup for coming on board to challenge and inspire this year’s creative teams.”
The workshop will be facilitated by a select group of trainers from McCann Worldgroup. The two-and-a-half day workshop shall begin with a series of lectures, followed by an assignment to be completed within 24 hours, which will be judged by the creative committee from McCann Worldgroup.
Finalist teams will present their brief on stage at ADFEST during the Young Lotus Creative Session on Monday, March 18 at 12 p.m. Following this session, ADFEST delegates will have the chance to vote for the ‘popular vote’, before all Young Lotus creative winners are revealed at the award presentation at 6 p.m.
Participants must be 28 years of age or under and will be selected by their local advertising association or representative to represent each market. As participants, young creatives will learn new insights from McCann Worldgroup’s mentors, meet new friends and become guests of ADFEST after the workshop.
In another exciting development, ADFEST is launching a second Young Lotus workshop specifically for marketing talent working within a client organization.
Leo Burnett Asia Pacific will host the inaugural Young Lotus Marketer Workshop in 2013.
ADFEST 2013 runs from March 17 to 19 at the Pattaya Exhibition and Convention Hall of the Royal Cliff Hotels Group in Thailand.
