Saudi Arabia is a promising market for Renault vehicles since it is the No. 1 European brand in the Kingdom, says Jacques Bousquet, head of Renault Group Aftersales Division (France).

Bousquet, who was on brief visit to Saudi Arabia recently, told Arab News in an interview that the sales in the Kingdom had risen by 44 percent. This is highly remarkable in a country considered as the biggest one in the region. Renault has achieved steady growth in sales in the Kingdom and as a result it maintained the lead as the No. 1 European brand. Such encouraging results initiated from Renault’s success in providing high-quality cars with superb performance satisfy various segments in the Saudi market.

There is growing demand for Renault vehicles such as the “shockingly affordable and true off-road” Duster compact SUV and the sophisticated and advanced Fluence premium sedan.

The company is continuing its efforts and ambitious plans to provide modern vehicles and the best services for all customers in Saudi Arabia.

These are highlights of the interview:
 
What is the main reason behind your visit to the Kingdom and what is your outlook on the Saudi market?

I am very pleased to visit Saudi Arabia and my visit comes as part of Renault’s overarching plan to stay connected with all our branches and partners across the world at all times.

This allows us to maintain steady stream of communication and feedback about our products and services, allowing us to guide Renault in the best direction possible.

Today’s visit is also focused on the exchange of ideas with regard to our ambitious future plans for the Gulf region and particularly Saudi Arabia.

The Kingdom is one of the largest markets in the Middle East.

It is also the fastest growing market in terms of automotive sales.

It is for this reason that Renault pays special attention to the Kingdom.

Over the past few years, we accomplished great things and made huge progress worldwide.

Particularly, Renault became the No. 1 European brand in Saudi Arabia.

This was possible because of the company’s keenness to provide contemporary designs installed with the latest technologies that are at the same time practical and with the highest quality standards.

To top it all, we provide our customers with the best aftersales services, maintenance, and spare parts so that they would enjoy the comfort, safety and total ownership experience our vehicles provide.

What are the most important aftersales services Renault is offering to its customers in Saudi Arabia?

In my opinion, the credit goes to Gulf Advantage Automobiles, the importer of Renault cars in Saudi Arabia.

Their efforts in rendering distinguished services for Renault customers have been perfect.

Gulf Advantage Automotive demonstrated time and again that it is committed to provide the best quality of services that meet the requirements of all customers across the Kingdom, hence, earning their loyalty and satisfaction.

Some of these services include the brake maintenance campaign offer, the air conditioning maintenance offer as well as the Renault mobile service van offered for all major clients and business associates across the Kingdom.

Renault is also in continuous communication with its customers.

A first of its kind digital platform in automotive industry was created for exclusive and personalized services toward Renault owners.

Likewise, we are constantly interacting with our customers on various social media platforms such as YouTube, Twitter and Facebook.

We maintain open channels to answer all questions and queries in a timely manner, creating an enhanced customer experience.

We also have the largest Renault maintenance center in the Gulf region located in Riyadh as well as a number of sales outlets and maintenance centers across the Kingdom reaching out to all of the Kingdom’s regions.

What differentiates Renault spare parts from other competitors?

Renault is known for its excellence in providing genuine high quality spare parts at very competitive prices compared to the market.

For our customers’ convenience, a price comparison study involving all companies in the Saudi market was conducted by Renault with printed price lists distributed for all customers to see.

The price lists are displayed at all maintenance centers and branches of the company to demonstrate the difference in the prices and the value for money Renault is offering compared to its competitors in the market.

What future plans Renault intends to implement with regards to aftersales services in Saudi Arabia?

We intend to implement an ambitious plan designed to expand our services in Saudi Arabia to meet the growing demand.

New and innovative products will be introduced and more sales outlets and maintenance and spare part centers all over the Kingdom will be instigated.

Quality programs and offers will also be provided in order to continuously deliver best after-sale services and keep pace with the growing Renault customer base.

With fleet sales rising, what kind of reward will Renault provide for its major clients and fleet owners?

Renault is targeting various segments and our vehicles are attractive for both, companies and retail customers.

It is true, however, that fleet sales have increased exponentially in Saudi Arabia and in an attempt to reward our loyal customers we have initiated the Renault Loyalty Award, which embodies the company’s appreciation and ongoing trend to build strong business relations and distinguished partnerships with all its customers in Saudi Arabia. 

Renault seeks to achieve higher rates of satisfaction and render first-class services for the best interest of its customers such as the Renault Mobile Service Van that provides the option for our clients to maintain and service their Renault Cars on the spot, at their own location, and at their own convenience.

How do you see Renault in light of the stiff competition in the Saudi market?

Despite the rigid competition in the Saudi market, Renault established itself strongly due to its success in providing high-quality products and distinguished aftersales services for its customers. 

Renault offers its vehicles at very competitive prices compared to others in the market.

All Renault cars as well are tested for harsh climate conditions in the Gulf region, combining durability, quality and luxury to ensure the best driving experience.