Working toward a charitable cause Splash, the region's leading high street retailer Splash has inked a deal with Being Human to launch the brand across its stores in the Middle East.

Pioneered and promoted by Salman Khan, one of India's leading actors, the Being Human collection is hip, cool and funky and where the message stands out loud and clear.

Flaunting the symbolic message of Being Human, the tees, which are part of the offering from the brand, use color and style to highlight its dedication to the cause of education and health care for the underprivileged and proceeds from sales go to the Being Human Foundation.

The collection, which has become a staple fashion statement is produced and provided by Mandhana Industries Ltd., the exclusive licensee for Being Human merchandise.

Speaking on bringing Being Human to the region, Raza Beig, CEO, Splash & Iconic, said: "We are proud to announce the launch of Being Human across Splash stores in the region. One of the few initiatives which beautifully combine fashion and charity, we strongly believe that the best way to bring awareness to a cause is by wearing a t-shirt that represents the cause. The Being Human wardrobe will give Splash customers across the GCC a chance to contribute to the Being Human Foundation, which supports the twin cause of education and health care."

The line-up will offer 29 options in t-shirts for men while carrying the signature Being Human tagline, which is the core and the underlying principle. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand.

Manish Mandhana, MD, Mandhana Industries, expressed his satisfaction with the deal and said: "It is our endeavor to promote the Being Human brand, in countries where Salman Khan is known and loved."