Doosan and its partner Saudi Diesel Equipment Company conducted two shows in February, in which they had live demo shows showing the capabilities of their construction machinery, including wheel loaders, dump trucks, excavators and special Montabert attachments.

The first show was held in Riyadh at a private land in Khurais Road close to Saudi Diesel’s Riyadh branch. The show hosted 200 invitees and included a special presentation and a live demo operated by professional Korean operators from Doosan Infracore. All of Doosan, Everdigm, and Montabert equipment were brought to the show. Equipment owners and contractors attending the show found it impressive, especially the capabilities demonstrated of the equipment. Many customers stated this was an unexpected one-of-a-kind show that everyone should see.

The show was so informative and yet entertaining and it has indeed increased customer loyalty and attracted many new customers to establish business relationship with Doosan and Saudi Diesel.

The second show was held at the Dhahran Exhibition Center under the name of 4th Construction Machinery Show, where Saudi Diesel & Doosan sponsored the show for the third year. A Saudi Diesel spokesman said: “We supported the show for the last three years but this year was exceptional and marked a strong success as visitors were mostly decision-makers. Thus, we strongly believe the exhibition has finally picked up and become an annual event allowing us to communicate our marketing campaigns, including presenting our full product line and reinstating our strengths and presence in the market.