Elekta Electronics, described as an innovator and leader in home appliances, organized its annual cooking competition on Feb. 25 in Jeddah under the slogan, Tastes of Jeddah. More than 800 women registered and attended the event.

This year’s theme — cuisine of the world at comfort of your home — is the perfect recipe for one single culinary solution to various gourmets with green, healthy lifestyle: Nutritious and delicious foods created using Elekta’s cooking technology such as faster cooking process and higher energy. Winners in each category were selected based on various parameters, such as taste, time and quality of presentation skills.

Nishad K.A., GM, Elekta Electronics KSA, said: “We are glad with the overwhelming response of the competition, Elekta’s cooking competition definitely attracts interest of Saudi women with latest home appliances. And organizing and sponsoring such events encourage women to enjoy cooking.”

Contestants were finalized through registration, which was done by participants through Elekta's Facebook page and submitting the recipe. The competition was judged based on three menu categories; main course and appetizers as mandatory while dessert was optional. Out of all the registered contestants, candidates were chosen through a raffle draw.

The competition was divided between two main categories, one where 10 participants compete individually and simultaneously the other competition that had five teams consisting of two ladies, mother and daughter, sisters or friends. At the end of the competition, two winners were selected, one from each category by jury.

"We are investing in the cooking category at a local level by continuing to provide consumers with premium cooking appliances that combine smart technology with stylish designs. The cooking competition is a creative platform for Elekta to showcase its great products and also other range of cooking appliances, while also reinforcing our premium positioning and encouraging people to enjoy cooking using Elekta products," Nishad added.