Ericsson is launching its Future TV Anywhere platform, bringing modern Web technologies to the TV operator. This will enable operators to combine the quality of service and content depth of Pay TV with the interactivity and multi-screen capabilities of over the top (OTT) video startups.

Ericsson is building an end-to-end integrated platform for Pay TV service providers based entirely on web and cloud technologies. The new software as a service platform makes it possible for TV operators to quickly respond to a changing marketplace, enabling the efficient deployment and scale of services while accommodating the intense loads associated with live TV. In addition, the system uses analytics driven by big data, helping operators manage new investments quickly and cost-effectively.

Per Borgklint, SVP and head of business unit support solutions at Ericsson, says: "Pay TV at web speed is a critical element in Ericsson’s TV and media strategy, enabling fast innovation and implementation so that our customers can win in this highly competitive marketplace. Our investments in this area further position Ericsson to help operators deliver a consistent TV Anywhere experience while also monetizing a wider array of services.”

Ericsson has invested to further extend its TV and media leadership. Ericsson’s Future TV Anywhere vision leverages the acquired assets from Mediaroom as well the recently announced intention to acquire Azuki systems.

Overall, Ericsson is well positioned in the TV area, with the world’s most deployed IPTV platform and decades of experience in video technology. Ericsson’s unmatched TV and media portfolio also includes offering such as advanced compression and state-of-the-art content delivery. Ericsson will showcase its Future TV Anywhere vision at Mobile World Congress 2014 in Barcelona, Spain, demonstrating its user interface and capabilities. Ericsson is showing world-leading technology and service capabilities and innovations.