As part of its ongoing efforts to limit its carbon footprint, Etihad Airways, the national carrier of the UAE, has initiated a week long campaign to promote its company-wide fuel efficiency program designed to further raise awareness of its significant efforts to reduce carbon emissions.

The fuel optimization week program will highlight specific activities designed to reduce the consumption of aircraft fuel, both on the ground and in the air, while maintaining the airline’s high levels of safety and guest comfort. The reduction in fuel consumption results in a reduction in carbon emissions, reducing the potential negative impact of aviation on the environment.

On Sept. 25, Etihad Airways will coordinate its fuel optimization efforts on a global scale in an ultra-long haul flight from Abu Dhabi to Sao Paulo, Brazil, which is the airline’s longest route.

Working with Civil Aviation authorities and Air Navigation Service providers along the entire flight of over 12,000 km, Etihad Airways will maximize the use of a range of initiatives in reducing the use of fuel from departure gate to arrival gate, including optimized ground handling at both ends of the journey and maximizing efficiency opportunities in route and altitude selection.

James Hogan, president and CEO of Etihad Airways, said: “Etihad Airways continues to seek ways to reduce its impact on the environment and fuel optimization week aims to keep our staff and the broader community informed of our efforts.

“This weeklong event highlights the determination of our operational and technical teams to find ways to reduce our fuel burn. With rising fuel costs, this initiative highlights the importance of sustainable profitability and our ongoing commitment to protect the environment.”