Etisalat received the prestigious ICT Development Customer Care Excellence Award during the 8th Middle East Government and Business Customer Care Excellence Awards for the second consecutive year from Middle East Excellence Awards Institute.

The UAE’s leading telecommunications service provider won the award for playing an extraordinary role in promoting enhanced smart customer service excellence in a competitive region.

Hassan Hussein, VP, customer care, Etisalat UAE, received the award at a ceremony held in Dubai, in the presence of several government officials, businessmen and representatives of economic institutions. The award ceremony brought an end to the 12th GCC Smart Government and Business Customer Care Excellence Conference in Dubai.

Hussein said: “This award is a testament to our track record of innovation and the pioneering role we played in harnessing technology for the maximum benefit of our customers. These awards help upgrade the performance of companies in the country and help build a culture of excellence in customer care. Winning this award twice consecutively serves as a motivation for us to continue excelling in our customized services for business and individual consumer sections.”

Ali Al-Kamali, MD, Datamatix, said: “As the government and business customer services evolve, all standardization and consolidation processes have increasingly become Smart. Our esteemed panel of jury measured candidates against strict criteria. We congratulate Etisalat for implementing several global best practices to ensure continued service excellence, which helped them win this award.”

The telecom operator has previously won this award for its customer care excellence. Etisalat is an innovative pacesetter in the adoption of new technologies through its strategic vision and unwavering support to government initiatives.

The awards highlight, acknowledge and celebrate outstanding achievements in customer care service among regional government and business organizations in the Middle East.