The new HTC One (M8), recently launched in the Middle East and Africa region by HTC Corporation, is available at Saudi Telecom Company (STC) and Mobily outlets, and retailers across Saudi Arabia.

Neeraj Seth, head of marketing, HTC MEA, said. “The HTC One (M8) is highly intuitive and the most advanced smart phone that the industry has seen to date, with stunning design and groundbreaking features that exemplify the innovative lifestyle integration that HTC is synonymous with.”

“STC in Saudi Arabia will be the first in the world to market the HTC One (M8) in real gold,” he added.

Alongside the launch of the new HTC One (M8), Mobily in Saudi Arabia announced that it will associate with HTC, the official global smartphone supplier partner of the UEFA Champions League and the UEFA Europa League, on all activations for UEFA in Saudi Arabia for 2014.

“The HTC One (M8) takes our award-winning HTC One concept to the next level — there has never been a smartpphone like this available,” said Mohammed Rahawan, country sales manager, HTC Corporation.

“It is the ultimate evolution of its predecessor, offering a more refined experience than ever before. We are thrilled to be able to offer customers in the Saudi market the worldwide exclusive launch of the Real Gold plated HTC One (M8), which will be available exclusively in KSA before launching in the rest of the world,” he added.

Achieving another breakthrough in design and quality with the new HTC One (M8), the phone’s body has been re-crafted.

Supported by the Qualcomm Snapdragon 801 processor with 2.3 GHz quad-core Krait CPUs and fully integrated 4G LTE, and running Android 4.4, KitKat, the latest version of the Android OS, the new HTC One (M8) features the all-new HTC Sense 6.