LuLu Hypermarket, Saudi Arabia is all set to celebrate British Week 2014 with the support of the UK Embassy in Saudi Arabia.

The British Week at Lulu Hypermarket supports The GREAT Campaign launched by the British Prime Minister David Cameron to promote the UK abroad.

The seven-day long event will showcase food products from Europe, especially from the UK, from Jan. 29 to Feb. 4.

Sir John Jenkins, British Ambassador to Saudi Arabia, will be the chief guest and inaugurate the British Week campaign at 10:30 a.m. on the opening day at LuLu Hypermarkets, Murabba.

The inaugural ceremony of LuLu Hypermarket, Alkhobar, will be held on the same day at 6 p.m. presided over by Steve Graham, head of British Trade office, Alkhobar.

Given the cosmopolitan clientele and culture of LuLu, British Week campaign will broaden its horizon to exhibit the fresh import ranges like gluten free products, organic products, free range eggs, fresh breads, goats milk and yogurts, diabetic products, flavored yogurts, chocolates, fresh fruits and vegetables, pies and cakes, canned foods etc.

“There will be more than 3,000 imported products from the UK available in our hypermarkets during this weeklong campaign at attractive prices,” said Paul Greenfield, operation manager, LuLu Hypermarkets, Saudi Arabia.

The British Week 2014 will be a much better experience for the customers as the event is organized with active support from LuLu’s British subsidiary "Y" International (UK) Ltd., in Birmingham, which has an area of 100,000 sq ft and operated by 100 plus nationals. British Week will thus able to showcase 3,000 plus indigenous top quality British products in various categories.

Customers can also savor the culinary skills of popular British Chef Gareth Pugsley through an exclusive British event, "A chat with a British chef," which will be held in line with British Week 2014. Visitors to LuLu will have an opportunity to explore on the wide varieties of British recipes.

The British Week 2014 gives an opportunity for people to visit London through "Drop n Win" campaign, in association with British Airways through free return air tickets.