Next unveils a forward thinking collection for SS14 mixing key florals, sports luxe and aquatic tones, giving great attention to detail across clothing and accessories with embellishment and bows in abundance.

It’s all about florals on the catwalk for Spring Summer 14 and these can be seen in a color palette of ochres, blacks and whites throughout our Kraftwork collection.

Sheer panels are visible on boxy T-shirts and these are combined with chic monochrome prints to create effortlessly on trend looks. Culottes take over skirts and trousers for the must have shape of the season, seen paired with graphic floral print blouses.

New Wave sees a continuation of the floral trend with full blooms adorning stylish shift dresses and midi length skirts. Bright whites with highlights of exotic pink in an array of textures and prints make this the perfect transitional collection.

The biker is the jacket shape seen on all the catwalks for SS14 and we’ve got it well covered with two-tone leather, tweed or printed styles.

Geo prints in an oceanic palette are anchored with bright whites, reflecting a noted catwalk trend in our Delft story. Longline jackets worn over bold shift dresses with a touch of sheer detailing create a no-nonsense simple silhouette. Dirndl skirts in subtle prints add charm and elegance giving this otherwise edgy collection a feminine twist.

Demi Couture highlights the emphasis on detailing for SS14 with 3D florals over sheer organza dresses. The tones for this collection are pre-dominantly monochrome and a sports luxe influence is definitely present. Ovoid tapered trousers worn with slouchy slogan T-shirts are mixed with mesh-work cut out dresses to give a fresh spring vibe. The collection is paired down with pastel tones which can be seen on embellished pieces that will see you through from day to evening in style.