The number of passengers using inflight connectivity on Oman Air’s OnAir-equipped Airbus A330s has increased dramatically in the past year, as has the volume of data exchanged. The airline has seven A330s fitted with both Mobile OnAir and Internet OnAir.

From 2012 to 2013, the number of Oman Air’s passengers logging on to the OnAir networks increased by 45 percent, and 85 percent more data was used.

Oman Air has worked on increasing usage by implementing a series of creative new marketing initiatives. These have included a promotion allowing passengers to use frequent flyer miles to purchase Wi-Fi codes, as well as offering free vouchers to First and Business class passengers in three or four different periods throughout the year. The airline has also included a promotional advertising campaign and a clip about Mobile OnAir before every film.

OnAir predicts that Oman Air will see a doubling of Wi-Fi usage in 2014, thanks to its innovative approach to marketing and providing passengers with value-added services around connectivity. The usage figures show that when passengers know about the service, there is a great demand for it. It also shows that OnAir connectivity can meet both customer expectations and increasing demand.

“Having been the first airline in the world to offer both services, Oman Air has now been providing Mobile OnAir and Internet OnAir for over four years. We also have plans for adding the services to more aircraft, as our fleet grows over the next few years,” said Andrew Walsh, chief officer service delivery at Oman Air.

“We are always excited to see passengers making the most of the services we provide. It’s clear that Oman Air, having pioneered full onboard connectivity, has used several appealing marketing initiatives to encourage users to connect to the inflight GSM and Wi-Fi,” said Ian Dawkins, OnAir CEO.