PR Arabia Agency launched its award for the automotive sector in the Kingdom, titled (PR Arabia Auto Award), in collaboration with the specialized magazine “Sport Auto.”

Walid Karanouh, managing director of PR Arabia, said: “We decided to launch this non-profit award, and the first of its kind in the Kingdom, in recognition of the importance of the Saudi car market, and the remarkable efforts in order to provide the latest achievements produced by the automotive industry and provide better services to the consumers.”

He said the PR Arabia agency is working in the Saudi market for many years ago, and it has direct relationships with many of the car dealers to serve them in the field of public relations, and help them to connect their ideas and products to customers in a beneficial way for the dealer and the customer. Hence its decision to launch a new award to express its appreciation to those agents and those who work with them in various sectors within the various companies.

He said the award will be managed by a jury comprising a senior car dealerships and legal experts and observers of the Saudi market and executives of several agencies.

This jury, he said, would eventually choose worthy of the prize as an encouragement for all to make the serious effort in order to upgrade car market in the Kingdom, which is considered as the most important market to the car manufacturers around the world.

The award will include several categories.