Puck, a Danish cheese company, has announced the launch of its nationwide “2013 breakfast campaign” as part of its commitment to ensure healthier families across Saudi Arabia.

“Over the past few years, Puck has constantly sought proactive steps to educate families and students on the importance of having breakfast,” said Imad Al-Assi, Puck’s marketing manager.

“Following last year’s highly successful campaign, we want to continue our efforts this year with additional activities,” he said.

“This year’s campaign is set to be the biggest and most aggressive to date. We want to encourage more families to eat more cheese at breakfast because of its nutritional benefits,” Al-Assi said.

He said Puck had already rolled out a series of promotional breakfast packs for purchase to encourage shoppers.

A series of promotional outdoor and media advertisements across major cities of the Kingdom has also been launched.

Al-Assi said Puck has prepared many new innovative activities to surprise audiences in the coming weeks.

Last year, Puck’s 2012 campaign not only garnered the support of the Ministry of Education but also managed to break a Guinness world record with its “longest breakfast table in the world” in an effort to educate audiences about the importance of having breakfast.