The leadership credentials of the world’s largest ceramics manufacturing company, RAK Ceramics, were acknowledged recently when the organization picked up two major awards at the Asian Brand and Leadership Summit Dubai 2013, which took place at Madinat Jumeirah.

RAK Ceramics was honored with Asia’s Most Promising Brand 2013 and Industry No. 1 Award at the event, with Abdallah Massaad, CEO, RAK Ceramics, also receiving Asia’s Most Promising Leader’s Award.

RAK Ceramics was chosen as one of the top 200 most promising brands in Asia and one of the top 50 most promising brands in the UAE and thus received Asia’s Most Promising Brand 2013.

The company was also honored with Industry No. 1 Award in the Ceramics category at the event.

The Asian Brand and Leadership Summit was held as an initiative to examine the various successful brands that operate out of Asia and which contribute to the growth of the Asian economy at large. Around 200 brands from across 50 disciplines participated, with entrants hailing from India, Singapore, Malaysia, Philippines, Taiwan, Japan, China, Sri Lanka, Bangladesh and the UAE.

“It was an honor to have received Asia’s Most Promising Leaders 2013 during the summit,” said Massaad, speaking after the event.

“First and foremost, I have to give credit to Sheikh Mohammed bin Saud Al-Qassimi for the strategic direction and support to elevate RAK Ceramics into a strong global brand,” he added.

The citation for Massaad’s award acknowledged the pivotal role he has played in nurturing the company’s success as the world’s largest ceramics producer. RAK Ceramics exports tiles and other ceramic products to 160 countries across the globe.

“Today RAK Ceramics is a brand force to reckon with in the global ceramics industry and the continued accolades and awards reinforce its stature,” said Abdullah Mahmood, general manager, marketing and corporate communication, RAK Ceramics.