Saudi Arabian Airlines, operating as Saudia, will be the strategic partner for the upcoming seventh edition of the Saudi Tourism and Travel Investment Market (STTIM 2014), which is scheduled to be held from March 30 to April 4 at the Riyadh International Convention and Exhibition Center (RICEC).

"Saudia will take part as the strategic partner in the STTIM 2014," a Saudia official said on Monday.

Sponsorship of Saudia, the flag carrier airline of Saudi Arabia, to the travel and tourism market comes in light of its key role as the national carrier and due to the importance of tourism as a long-term investment industry contributing to the sustainable development in the Kingdom.

STTIM, which will be held this time under the theme "Tourism for sustainable economic development," organized by Saudi Commission for Tourism and Antiquities (SCTA), will include an accompanied exhibition of national tourism destinations as well as of the most prominent tourism companies and the existent projects of tourism.

According to SCTA, the exhibition will be dedicated to a number of sessions this year on the reality and future of tourism investment, successful experiences in the development of tourism destinations, the role of transportation in the stimulation and development of tourism sector, the role of youth in the tourism sector, and entertainment and tourism.”