Paul Smith has launched his spring/summer 2014 collection in the Saudi market and the rest of the Middle East.

In Saudi Arabia, Paul Smith, a well-established name in the British men haute couture, is present in two lavishly decorated boutiques — in Riyadh and Jeddah — where clients can browse over at least 100 garments, which are the epitome of grace and style. The professional staff members are experts on the perfect fit and accentuating accessories.

As most fashion lovers are aware, the making of a luxury suit is in the fabric and in Paul Smith collection every stitch that’s made celebrates the inherent beauty of the cloth.

The way these fabrics are cut on the body creates a trompe-l’oeil effect intended to emphasize the physique through tricks of scale and color.

Ammr Baghdane, Paul Smith brand manager in Saudi Arabia, said: “Paul Smith suits are designed with the discerned and elegant man in mind. This unique British fashion creator uses cloth made exclusively by a Yorkshire mill established in 1910 called Clissold, known for its continuously updated traditional fabrics.

Every trendy man in Saudi Arabia and the Middle East can find in Paul Smith spring/summer 2014 versatile collection his matching suit and accessories.

About his new creations, Sir Paul says: “Within this year’s collection there are two fits of suit, the slim fit is named The Kensington, while the more tailored is named The Byard. The construction of our suits always mixes tradition and modernity and with Clissold, we’re able to combine unique cloths with a contemporary cut.”