Zain KSA took part in the activities of Earth Hour on March 23 by conducting an awareness campaign.

It included broadcasting a number of awareness messages to its social networking account followers (Twitter and Facebook) and employees as well as the visitors of ‘Zain’ branches around the Kingdom.

The company took part in the annual international initiative Earth Hour, as it extinguished the lights of its HQ building in Riyadh.

It motivated its followers on social networking sites, flagship visitors and employees, to be engaged and promote better environmental awareness.

The company also contributed to raising awareness for (Down syndrome) via its social networking accounts (Facebook: Zain KSA) and (Twitter: @ ZainKSA), to build support for Saut: The Voice of Down Syndrome Society on the donating number (5053), as part of the ongoing cooperation between the company and Saut.

Zain KSA launched its sustainability report for 2010 which won them the Excellence Award on the strategy of social responsibility and sustainability at the ceremony held by Arabia CSR Network. The 2011 report was co-launched with the Zain Group.

The company declared that the reports were prepared using the most internationally recognized sustainability reporting guidelines – the Global Reporting Initiative (GRI) G3. The report is available on its website.