The region’s major optical retailer, Vision Express, owned and operated by M.H. AlShaya Company, already established in Saudi Arabia and Bahrain, has opened its Polaroid 2015 eyewear collection at Dubai Mall.
Specifically designed for fashion lovers seeking a unique combination of style, the collection features avant-garde design and promises the utmost eye protection and safety thanks to the cutting-edge polarized technology for which Polaroid has been renowned for over 75 years.
“Our eyes are just as precious as our skin and need care and protection from harmful UV rays. Now we need to look no further than Polaroid, a brand trusted the world over for its commitment to innovation and the utmost eye protection. In addition to this, the designs are trendy, the prices are competitive and most importantly there is no compromise on quality. In other words, this brand is perfect for the UAE’s youthful, discerning customer and Vision Express is so excited to be part of this launch,” said Mohamed Salem, brands marketing manager, optics division — Middle East, M.H. Alshaya Company W.L.L.
To better meet the diverse needs of all its customers, Polaroid presents two new versions of its UltraSight lenses, which have already found a market in Saudi Arabia and will now available across Vision Express outlets in the UAE.
According to Safilo Commercial Head of Middle East and Africa Kyriakos Kofinas, such a brand offer, as the one found at Vision Express, having already seen success in the Saudi and Bahraini markets, will enable customers in other GCC countries to shop Polaroid selecting the right style from a full collection.”
AlShaya’s Vision Express widens base
