Apple, Google brands worth $100bn each

Apple, Google brands worth $100bn each
Updated 09 October 2014

Apple, Google brands worth $100bn each

Apple, Google brands worth $100bn each

PARIS: The US Apple and Google brands which have become household names around the globe are worth more than $100 billion each, and top a ranking of the world’s biggest brands, consultancy Interbrand said.
In number one place, computer brand Apple has risen 21 percent in value this year to worth an estimated $118.9 billion (93.0 billion euros).
In second place, the brand value of Internet search engine Google has increased by 15 percent to $107.43 billion.
“The fact that Apple and Google have exceeded $100 billion is proof of the power of brands,” said Bertrand Chovet, associate director of Interbrand Paris.
It marks the first time since brand ranking began in 1974 that two brands have been worth that much, marketing firm Interbrand said in a statement.
The 2014 list includes the arrival of a Chinese brand, telecommunications giant Huawei in 94th place.
“Huawei, the world’s third largest maker of smartphones, has become one of the brand leaders in information technology and communication on a global scale,” Interbrand said.
The biggest movers in the 2014 brand ranking were social network Facebook, up 86 percent to 29th place, car-maker Audi, up 27 percent to 45th place, and Internet retail giant Amazon, up 25 percent to 15th place.
Interbrand considers three criteria to determine the value of a brand: the financial performance of the products and services sold under the brand; the role of the brand and especially its influence on consumers’ choice; and the strength of the brand, namely it’s ability to create and maintain a market advantage.


Careem welcomes Saudization of ride-hailing sector, eyes further investment

Careem welcomes Saudization of ride-hailing sector, eyes further investment
Updated 16 January 2021

Careem welcomes Saudization of ride-hailing sector, eyes further investment

Careem welcomes Saudization of ride-hailing sector, eyes further investment
  • Careem said the company had been affected by the pandemic because workers stayed at home and cut down on their travel

DUBAI: Ride-hailing service Careem has welcomed a government decision to fully localize the sector in the Kingdom, saying the move will help to create more jobs for Saudi drivers.

The Saudi Ministry of Transport said the new rule would have limited impact as citizens already made up 96 percent of the workforce in the ride-hailing sector.

“We are proud that over 100,000 Saudi nationals are finding income-earning opportunities with Careem each month,” a Careem spokesperson told Arab News. “We’ve worked hand-in-hand with the Transport General Authority and Ministry of Human Resources and Social Development to help the Kingdom achieve its ambitious agenda, and applaud the efforts the government is making to support Saudis working in the ride-hailing sector.”

The spokesperson added that Careem planned to continue investing in the Kingdom with a greater range of transportation and delivery services. 

Although Careem did not give specific numbers for its operations in Saudi Arabia, it said it had 33 million registered users in 13 countries across the region and operated in 28 Saudi cities.

Ibrahim Manna, managing director of global markets at Careem, said the company had been affected by the pandemic because workers stayed at home and cut down on their travel.

“COVID-19 has impacted our ride-hailing, starting in March,” he told Arab News. “This is a natural result of lockdowns, curfews and other limitations of movement, changing user behavior and habits in daily life.”

But while the ride-hailing service decreased, food delivery demand soared.

“Delivery was one of the big growth levers,” he added. “Due to the change in the daily lives and needs of the customer, we adapted quickly and provided them with what they needed most. We partnered up with many stores, pharmacies and restaurants, in order to deliver essentials to citizens in Saudi Arabia during a difficult time.”

On Thursday Mueed Al Saeed, assisting vice president of Land Transport Regulation of the Public Transport Authority, said there were 16 companies including Careem licensed to operate ride-hailing services in the Kingdom.

He also said 300 million trips had been carried out during the past three years, and that there were 250,000 drivers actively working for these services.