What led Sara Al-Ateeqi to the world of fashion has blown into one of the hottest trends of the season: The growing demand for unique clothes. When the founder of QUMAR14 was unable to find a stylish and well cut kaftan, devoid of the customary embellishment, she began making them herself. And she quickly found out that others liked them too!

Each year, at the approach of Ramadan, an increasing number of Al-Ateeqi’s friends wanted to purchase her classic but beautifully made kaftans. The demand for kaftans increased and soon enough the orders never stopped coming. When it comes to to keeping track of the trendsetters, fashion bloggers are increasingly pulling the strings. This unexpected success story was covered in the online magazine, Khaleejesque. The article generated a real buzz which eventually led to the creation of Al-Ateeqi’s brand: QUMAR14.

Kaftans give us the pleasure of embracing looser, more flowing styles instead of form-fitting outfits which leave nothing to the imagination. The kaftan is the most widely-known Oriental garment. Its classic lines originated in Turkey long ago, and it has endured thanks to its simple elegance combined with comfort and practicality. The original Kakftan is a loose, long-sleeved, ankle-length tunic. The usual high, round necklines are generally collarless, with a slit front opening normally fastened by a button and loop.

Interestingly enough, this loose-fitting, flowing garment is no longer associated exclusively with Middle Eastern and African cultures. The global turn in style has thrust kaftans onto the fashion scene. Comfortably wispy, these exquisite oriental garments are now being worn by fashionistas around the world.

With her regal sense of flair and creativity, Al-Ateeqi is designing beautiful kaftans in a variety of textiles, shapes and colors. Mixing materials and patterns, she always manages to create a relaxed style but she remains firmly rooted in the present by deploying modern silhouettes, cuts and proportions.

Wearing a kaftan has two main advantages: It is versatile and comfortable. Whether you wear a kaftan in a casual way or choose to dress it up with elegant accessories like a belt or jewelry, you always feel comfortable. There is nothing more frustrating and nerve-wrecking than wearing clothes for long hours that are blatantly uncomfortable.

Kaftans are also eco-friendly, because they can be used and reused in different ways with new accessories. A kaftan is now a must-have in any wardrobe thanks to its classic cut and multiple uses.

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