Since its founding, Getty Images has charged for its photos. If a media company wanted to use a Getty photo, the company paid Getty for the rights to that photo. But the stock-photo agency noticed its photos increasingly appearing on social media and blogs that hadn’t paid for the rights — one result of images being easy to find in Google Image searches and on news sites.

So the Seattle-based photo agency has decided to make a huge portion of its photos free. Recently, the company unveiled the embed tool, which will allow users to include images on websites, such as non-commercial WordPress blogs, The Wall Street Journal reported. The eligible images also come with buttons for Tumblr and Twitter, where a link to the image can be shared.