Shopping experience gets enriched in Burj Rafal Community

Updated 07 April 2014

Shopping experience gets enriched in Burj Rafal Community

With the opening of the Burj Rafal Hotel Kempinski, Rafal, RAFAL Real Estate Development Company, which claims to be the premier residential communities’ innovator, has enriched the lifestyle of its Burj Rafal Community by launching the Boutique Boulevard, an exquisite boulevard of selected boutiques, designed to showcase elegant and luxurious retail brands and complemented with stylish cafes and restaurants to become the most sought-after address in Riyadh City.
The Boulevard, with a current occupancy rate of more than 60 percent, reflects a unique shopping experience by offering a boutique-style high-end retail brands some of which are new entries to the Saudi market, such as GRAFF, Pionciana, L’odore, Breitling, Pagani, Cavalli Cafe, Vera Wang, The Boutique, Mariage Frères, EugibeCafe, Azen Grill and Alison Nelson Chocolate Bar. “Burj Rafal Boulevard is destined to be the most desirable address in Riyadh, where an incomparable quality lifestyle is distinctive,” its top executive said.
Mohammad Makki, chief business development officer, RAFAL, said: "Burj Rafal Boulevard is a luxurious assembly for high-end retail brands, a wealth of choice encompassing fine dining experiences, informal cafe culture, culinary delights and the finest beverages and exclusive entrance. It is designed to reflect sheer elegance and pure luxury within an inspired, tasteful and stylish modern Najdi architecture.”
Makki said: “The Boulevard attracts renowned international brands and fashion and haute couture houses to be the haven for the elite shoppers and fashion and luxury seekers in Riyadh. A new selection will join shortly the Boulevard to enrich the elegant lifestyle offered. ”
Makki added: “Developing and launching the Boulevard as a commercial retail center within Burj Rafal Community comes in line with RAFAL’s strategy of developing unique residential real estate products that offers both investors and clients quality homes in community-style worth living in.”


Bupa Arabia supports the underprivileged & orphans

Updated 26 May 2020

Bupa Arabia supports the underprivileged & orphans

Bupa Arabia for Cooperative Insurance has partnered with the Ministry of Human Resources and Social Development to distribute 3,000 food baskets among underprivileged families, which are registered with the ministry’s Social Welfare and Family Welfare Agency. The initiative comes in line with the spirit of Ramadan, a month of giving, and in response to the COVID-19 outbreak.

This year, orphans who are covered under Bupa Arabia’s free health insurance program will help in preparing and distributing the baskets to inculcate a sense of giving among them.

Dr. Abdullah Al-Wahaibi, undersecretary at the Social Welfare and Family Welfare Agency, hailed Bupa Arabia’s move to involve orphans in preparing and distributing baskets under the supervision of the agency, saying: “This is a caring gesture from Bupa Arabia, and it promotes a sense of belonging among orphans while cultivating the principles of giving, communication and closeness between them and society.”

He added that the initiative supports what the company has been offering orphans for years. More than 2,600 orphans, living in more than 47 homes across the Kingdom, benefit from Bupa Arabia’s free health insurance program. The program includes divorced orphans and widows who live with their children in social care homes.

Loay Hisham Nazer, chairman of Bupa Arabia, said: “The orphans will be joining hands to assemble and distribute baskets to the families in an attempt to get a sense of the pride of giving during the holy month. We’ve also extended this to our employees, who collectively prepared 411 food baskets. We hope that we make a real and positive impact through this initiative.”

Bupa Arabia was the first company to offer free health insurance for residents of “Dar Al-Rafeef” in 2011. Three years later, in 2014, the program expanded to cover all orphans residing in shelters supervised by the Ministry of Human Resources and Social Development.

“We believe that in order to play a proactive role in society, we need to provide more than just health insurance; we should aim to become the health care partner for every orphan in Saudi Arabia. Therefore, we would like them to know that we are always by their side,” Nazer said, adding that the orphans receive special treatment and the same services that are given to some VIP clients.

The free health insurance program offers a range of quality services, including a designated hotline to receive calls and provide immediate assistance. Bupa Arabia also developed an integrated program that enables doctors to visit beneficiaries periodically for checkups, and regularly organizes health education workshops to raise awareness. The program is approved by the Cooperative Health Insurance Council and covers all treatments, including plastic surgery, dermatology, and even cases that are not covered by regular health insurance.