Ranking reveals Saudi Arabia’s top female YouTube stars

Ranking reveals Saudi Arabia’s top female YouTube stars
Njoud Al-Shammari
Updated 28 November 2016

Ranking reveals Saudi Arabia’s top female YouTube stars

Ranking reveals Saudi Arabia’s top female YouTube stars

JEDDAH: A new ranking has revealed the most influential Saudi women on YouTube — and shows the videos they produce are about five times more engaging than most other clips.
Online video intelligence company Tubular Labs ranked female YouTube creators in Saudi Arabia over the last 90 days.
The list, revealed on Monday, placed 21-year-old Saudi lifestyle video creator Njoud Al-Shammari as the most influential of all, with more than 890,000 subscribers. 
Lifestyle and beauty vlogger Asrar Aref came in second, followed by Amal Elmziryahi, who runs a cookery channel, Hessa Al Awad, a fashion and beauty vlogger, and AlJuhara Sajer, who runs a beauty channel.
The top five names on the list scored the highest on the "Tubular Influencer Score" (TIS), which takes into account 10 different metrics when generating the rankings, including the creator’s reach, engagement with viewers, and the channel’s activity.
Video geared towards women continues to grow on YouTube, with the number of hours spent watching female-related videos rising by 50 percent between 2014 and 2015 in the Middle East and North Africa. Saudi Arabia has the highest YouTube usage per capita globally.
Denis Crushell, VP at Tubular Labs, said: “Online video is more global than ever before, with creators around the world making content that resonates with their audiences. These top female Saudi creators deliver content that engages their audience, providing both entertainment value and inspiration. Collectively their content has drawn more than 184 million views (in) all time with an Engagement Rating… that is (five times) more engaging than average video.”
Diana Baddar, head of YouTube Partnerships in the Middle East and North Africa, said she was “happy to see these women’s hard work recognized by hard data”.
“Each of these creators continues to make high-quality content that is not only useful but is also an expression of their creativity. They are telling their own stories to their audience and the world, and will continue to utilize YouTube’s reach to more than one billion daily users to grow their channels,” she said.
“Where we were four years ago to where we are today, there has been a massive growth! We have thousands of channels in Arabic created by Arabic female content creators. That in itself proves that women haven’t found the content that interests them as much, so they felt the need to create it themselves,” Baddar added.
In October, YouTube launched Batala, a dedicated channel that features the region’s top female creators, featuring more than 100 women from across the Middle East and North Africa. All five channels in the Tubular Labs list are on Batala.
Njoud Al-Shammari, a 21-year old Saudi lifestyle and comedy vlogger, posts videos ranging from comedy and tips to fun tutorials. She often features her brother on her channel who is also a widely-followed YouTuber. She managed to get 890,000 subscribers and 52 million views in only a year.
Speaking to Arab News, Al-Shammari said that things were difficult to begin with.
“My brothers and I were harshly attacked by people for doing what I believe in. And the fact that my brothers appear in my videos made the attack even harsher,” she said.
Al-Shammari advised aspiring YouTube creators to invest in what they do best, but at the same time be creative and develop new categories to stand out. Hessa Al-Awad is a 24-year old Saudi beauty creator and an avid fan of Japanese pop culture. Her videos range from hair tutorials to personal hygiene tips. Hessa produces, shoots, and edits all of her videos in her house. She is the second creator on the list who has never revealed her face on YouTube — something that hasn’t held back her popularity on the video platform. Her channel has 469,000 subscribers and 60 million views.
Speaking to Arab News, Al-Awad said that she gained more confidence in herself and a lot of love from her fans, whom she calls “flowers.”
On being named among the top influential creators on YouTube, she said: “It feels like I am flying from happiness, and so proud of what I have achieved so far.”
AlJuhara Sajer, 25, started her YouTube channel in 2012. In her first videos, she did not show her face. She was so popular that her subscribers started recognizing her voice in Jeddah’s malls. She soon started showing her face on her channel, which has videos ranging from beauty tutorials, to fun conversations and challenges. Sajer, who is from Saudi Arabia, managed to get 423,000 subscribers and 48 million views on YouTube.
Sajer said that YouTube changed many things in her life, “I am not the same person I was five years ago, it changed me personally, not only socially and media wise. I became more outspoken, courageous and bolder, and more open-minded as I met a many people from different backgrounds. Now, I have bigger ideas.”


Lego gets it wrong! Mistakes Ramadan for Eid in greeting

Lego gets it wrong! Mistakes Ramadan for Eid in greeting
Updated 1 min 2 sec ago

Lego gets it wrong! Mistakes Ramadan for Eid in greeting

Lego gets it wrong! Mistakes Ramadan for Eid in greeting
  • Despite the fact that Ramadan has been observed each year for more than 14 centuries, a few companies are still mistaking the holy month of Ramadan for Eid Al-Fitr, the celebration that marks the end of Ramadan
  • The picture attached with the LEGO congratulatory Ramadan tweet displayed a text showing “Eid Mubarak” instead of Ramadan Kareem, or any other traditional Ramadan greeting

LONDON: Every year just before Ramadan begins, congratulations and greetings are widely circulated to family, friends, employees and the general public to celebrate the commencement of the holy month. 

Some businesses make use of this celebratory period by sending out Ramadan greetings while simultaneously marketing their products. Yet, despite the fact that Ramadan has been observed each year for more than 14 centuries, a few companies are still mistaking the holy month of Ramadan for Eid Al-Fitr, the celebration that marks the end of Ramadan. 

Indeed, on the first day of Ramadan this year, the toy company, LEGO, tweeted what is likely intended to be a Ramadan greeting that reads: “Make it a celebration to remember with a LEGO set and open the door to quality family time spent together.” 

So far so good, right? Well not necessarily, because the picture attached with the tweet displayed a text showing “Eid Mubarak” instead of Ramadan Kareem, or any other traditional Ramadan greeting. 

Although people were not hugely disturbed by the mistake, most comments on the greeting acknowledged the effort from the part of LEGO, but highlighted that Eid is not due for another 30 days. 


Tunisian journalists protest over new head of state news agency

Tunisian journalists protest over new head of state news agency
Updated 23 min 34 sec ago

Tunisian journalists protest over new head of state news agency

Tunisian journalists protest over new head of state news agency
  • Protesting journalists say Kamel Ben Younes is too close to the moderate Islamist Ennahda

TUNIS: Tunisian police on Tuesday clashed with journalists at the state news agency demonstrating against a new chief executive whose appointment they see as an attempt to undermine editorial independence.
Dozens of protesting journalists had gathered in front of Tunis Afrique Presse’s (TAP) headquarters to try to stop Kamel Ben Younes from entering, but police later forced a way in.
“TAP is free and police must go,” the journalists chanted.
Protesting journalists say Ben Younes is too close to the moderate Islamist Ennahda, the biggest party in parliament. They accuse him of backing moves to control the press before the 2011 revolution brought democracy.
He has denied both charges, saying he is a political independent and pointing to his past work as a journalist with several outlets, including the BBC.
Prime Minister Hichem Mechichi, whose government needs Ennahda’s parliamentary backing to survive, has described the appointment of Ben Younes as a purely administrative move and in no way an effort to interfere with TAP’s editorial stance.
Before the revolution, TAP was an arm of state propaganda based entirely on official sources. But it has become a rare Arab news agency with editorial independence, often covering stories that criticize the government.
During protests in January, it reported on demonstrations as they took place and on accusations of police brutality. It has also reported on the friction between Mechichi, Ennahda and President Kais Saied.
“This appointment indicates an unbridled desire to lay hands on the agency and make it a governmental and partisan propaganda trumpet, and we will not accept it,” said Mounir Souissi, a TAP journalist at the protest.
The Journalists’ Syndicate, part of Tunisia’s labor unions movement, has called for TAP reporters to hold their first-ever strike on April 22 if the government does not withdraw Ben Younes.
Mechichi and Ben Younes have said they will not back down.
“Everyone knows I have been independent in my professional career for 35 years, and the goal of my appointment is to reform the agency that suffers from many administrative and financial problems,” Ben Younes told Reuters.


French M6 Group channels to launch on Arabic streaming service Shahid VIP

The French-language M6 International channel will offer the best programs from the group’s TV channels, with content from M6, W9, 6ter, Paris Premiere, and Teva. (Supplied)
The French-language M6 International channel will offer the best programs from the group’s TV channels, with content from M6, W9, 6ter, Paris Premiere, and Teva. (Supplied)
Updated 13 April 2021

French M6 Group channels to launch on Arabic streaming service Shahid VIP

The French-language M6 International channel will offer the best programs from the group’s TV channels, with content from M6, W9, 6ter, Paris Premiere, and Teva. (Supplied)
  • TV broadcaster bringing M6 International, TiJi, Gulli Bil Arabi to Shahid VIP
  • The French-language M6 International channel will offer the best programs from the group’s TV channels, with content from M6, W9, 6ter, Paris Premiere, and Teva

DUBAI: Shahid VIP, the premium, subscription-based Arabic streaming service of MBC’s Shahid, will see the launch of three channels from French broadcaster M6 Group.

M6 International, TiJi, and Arabic channel Gulli Bil Arabi cover lifestyle, kids, culture, cooking, fashion, reality, and news, in addition to children’s content in French and Arabic.

The French-language M6 International channel will offer the best programs from the group’s TV channels, with content from M6, W9, 6ter, Paris Premiere, and Teva.

The channel’s diversified program selection includes finance and economy show “Capital,” fashion docu-reality series “Les Reines du Shopping,” real estate reality show “Chasseurs d’Appart,” adventure reality with “Pekin Express,” current affairs program “66 Minutes,” and science show “E=M6.”

Tiji, also a French-language channel, is entirely dedicated to kids and early learning content, and includes animated shows such as “Oum le Dauphin Blanc,” “Loup,” and “Maya l’Abeille.”

The Arabic-language channel Gulli Bil Arabi is also targeted at children featuring discovery and adventure content such as “The Adventures of Nasreddin,” “Suhail,” and “Jamillah and Aladdin.”


Reuters names Alessandra Galloni as its next editor-in-chief

The hunt for the new Reuters editor came as other major media are dealing with succession in the newsroom. (File/AFP)
The hunt for the new Reuters editor came as other major media are dealing with succession in the newsroom. (File/AFP)
Updated 13 April 2021

Reuters names Alessandra Galloni as its next editor-in-chief

The hunt for the new Reuters editor came as other major media are dealing with succession in the newsroom. (File/AFP)
  • A native of Rome, Galloni, 47, will replace Stephen J. Adler, who is retiring this month after leading the newsroom for the past decade

LONDON: Reuters News has named one of its top editors, Alessandra Galloni, as its next editor-in-chief, the first woman to lead the globe-spanning news agency in its 170-year history.
A native of Rome, Galloni, 47, will replace Stephen J. Adler, who is retiring this month after leading the newsroom for the past decade. Under his leadership, Reuters has received hundreds of journalism awards, including seven Pulitzer Prizes, the industry’s highest honor.
A speaker of four languages, and with broad experience covering business and political news at Reuters and previously at the Wall Street Journal, Galloni takes the helm as the news agency faces an array of challenges. Some of these are common to all news media. Others are specific to the organization’s complexity: With a worldwide staff of some 2,450 journalists, Reuters serves a range of divergent customers and is also a unit in a much larger information-services business.
Since 2008, Reuters has been part of Thomson Reuters Corp. , a corporation with more-lucrative and faster-growing segments than news. Its chief executive, Steve Hasker, who joined Thomson Reuters last year, has focused on aggressively expanding the corporation’s three largest businesses: providing information, software and services to lawyers, corporations and the tax and accounting profession. Hasker’s strategy has helped boost Thomson Reuters stock to all-time highs.
Reuters News comprises about 10% of Thomson Reuters’ total $5.9 billion in revenues. Unlike many news organizations, Reuters is profitable. But it is also a drag on the parent company’s revenue growth and profit margin, analysts say, and the executive who runs the news business, Reuters President Michael Friedenberg, is pushing to increase sales and boost profitability. Looking forward, Thomson Reuters’ chief financial officer last month forecast that sales at its “Big Three” businesses are expected to grow 6% to 7% in 2023, while its news division and printing business “are expected to dilute organic revenue growth by about 1% to 2%.”
Gary Bisbee, an analyst at Bank of America, said he expects Reuters News “will continue to be a drag on the growth of the company,” but added that as other divisions of Thomson Reuters grow faster, that drag would diminish over time.
Thomson Reuters is hoping for a turn-around in the Reuters Events business, which it acquired in October 2019. Almost all in-person conferences last year were canceled or postponed because of the COVID-19 pandemic. But the business has pivoted to a hybrid events strategy for 2021 with both in-person and virtual conferences, and expects its revenues to improve.
While some in the industry have speculated that Thomson Reuters might want to sell the news division, three analysts said they don’t expect a sale. Douglas McCabe, a media analyst with Enders Analysis in London, said Reuters is “a tremendously powerful part of” the Thomson Reuters brand, and that “the mighty Reuters newsroom behind you and all the really specialized business assets is a great combination.”
In a statement, CEO Hasker said: “Thomson Reuters is committed to the future of Reuters News. It is an important part of the company and is valued across our customer base. The last year has proven beyond question the value of independent, global, unbiased journalism.”
This year saw the closing of a deal in which the former Financial and Risk business of Thomson Reuters — now called Refinitiv — was sold to the London Stock Exchange Group Plc in a $27 billion all-stock deal. Under the terms, Reuters News is guaranteed annual payments of at least $336 million to provide news and editorial content to Refinitiv until 2048. That stream of revenue is envied by many in the media industry.
Galloni has told colleagues that one of her critical tasks would be maintaining a good relationship with Refinitiv, as it is Reuters’ biggest customer, accounting for slightly more than half of the news agency’s $628 million in revenues last year.
The important relationship has been a source of some tension, senior editors say. As part of the contract with Refinitiv, Reuters is required to meet strict performance targets for the news coverage that Refinitiv clients receive, which Reuters has exceeded so far. Thomson Reuters, for its part, noted in its latest annual report that the exclusive deal, while lucrative, limits Reuters’ ability to sell to other customers in the growing financial-services industry. A Refinitiv spokesman declined to comment.
Gordon Crovitz, a former publisher of the Wall Street Journal, said the new editor will nevertheless have to find new sources of revenue. “Reuters is in an unusual position because the pledge from Refinitiv frees Reuters News up to be more aggressive in creating new news products to serve new markets,” he said. “I think there’s still a lot of low-hanging fruit for Reuters because of the strength of the brand and the size of the staff.”
New website
Reuters’ primary competitors include Bloomberg News, the Associated Press, French news agency AFP and visual content provider Getty Images. In addition to its events business, Reuters has been seeking other growth opportunities. Prominent among these is the upcoming launch of a revamped website that is expected to target professionals and eventually begin charging for content.
McCabe said convincing consumers to pay for content is challenging because “Reuters is a brand that a lot of people recognize but don’t intuitively go to.” But he is more optimistic that targeting professionals could succeed for Reuters. “All the evidence says to me that these are the subscription models that really work,” he said.
CEO Hasker has told colleagues that he wants to make Reuters more integral to the company’s other divisions. To that end, the newsroom recently added to its legal reporting staff.
Adler spearheaded a number of moves to modernize Reuters, which gained fame in its early days for using carrier pigeons to relay scoops. In the past decade, the newsroom created teams of investigative, data and graphics journalists, and is using artificial intelligence to speed the delivery of certain breaking financial news.
Hasker has said he is eager to continue modernizing the newsroom by getting it to embrace new technologies more aggressively. He and Friedenberg considered a wide range of journalists to succeed Adler, both inside and outside the news agency, according to people familiar with the matter.
Among them were two top Reuters editors, Gina Chua and Simon Robinson. The external candidates included David Walmsley, editor in chief of Canada’s The Globe and Mail, and Kevin Delaney, former co-chief executive and editor-in-chief of Quartz Media Inc.
Galloni, based in London, is known internally as a charismatic presence with a keen interest in business news. She has told colleagues that her priorities would include boosting the Reuters digital and events businesses.
She takes the helm after serving as a global managing editor of Reuters, overseeing journalists in 200 locations around the world. At the beginning of her career, she worked at the Reuters Italian-language news service. She received degrees from Harvard University and the London School of Economics. She returned to Reuters in 2013 following about 13 years at The Wall Street Journal, where she specialized in economics and business coverage as a reporter and editor in London, Paris and Rome.
“For 170 years, Reuters has set the standard for independent, trusted and global reporting,” Galloni said in the Reuters announcement on her appointment, which takes effect on April 19. “It is an honor to lead a world-class newsroom full of talented, dedicated and inspiring journalists.”
The hunt for the new Reuters editor came as other major media are dealing with succession in the newsroom. Both the Washington Post, where executive editor Marty Baron retired in February, and the Los Angeles Times, where Norman Pearlstine stepped down as executive editor in December, are currently seeking their replacements.


The Academy for Cultural Diplomacy: Turning soft power into smart power

The Academy for Cultural Diplomacy: Turning soft power into smart power
Updated 12 April 2021

The Academy for Cultural Diplomacy: Turning soft power into smart power

The Academy for Cultural Diplomacy: Turning soft power into smart power
  • Over the past two decades the ICD has grown to become one of Europe’s leading cultural exchange organizations, with programs extending to every continent of the world
  • The academy, quickly expanded to a major campus in Berlin in 2014, and then in 2020 opened its second campus in a castle, Schloss Bornheim, outside of the former capital of Germany, Bonn

LONDON: During a childhood trip to Israel and Palestine, Mark Donfried witnessed, for the first-time, serious violence between peoples who share their roots within one culture.

From that moment on, he decided to commit his personal and professional life to building cultural bridges with the goal of preventing further conflicts – and in 1999 he founded the Institute for Cultural Diplomacy (ICD) in New York, before moving it to Berlin.

“At the time when the ICD was founded, cultural diplomacy had fallen by the wayside and had been thrown away by most governments who did not see the benefit of using it,” Donfried told Arab News.

Over the past two decades the ICD has grown to become one of Europe’s leading cultural exchange organizations, with programs extending to every continent of the world.

Read the full report co-published with the Academy of Cultural Diplomacy on Arab News Research & Studies here

In that time, the organization has dedicated its time to running research projects and hosting forums around the world to promote the strategies of cultural diplomacy among the current and next generation of global leaders.

“With the emergence of digital revolutions and rapidly evolving social network platforms, the simple private citizens were able to now immediately publicly critique any politician, government, or corporation,” Donfried said.

“Suddenly governments and corporations started to look for new tools to build better relations with their citizens and their consumers.”

It was no wonder that, parallel to the evolution of the social media, “corporate social responsibility” departments have emerged in almost all major global companies, he said.

In 2011, Donfried decided that cultural diplomacy needed to break into mainstream academia – and so the Academy for Cultural Diplomacy was established offering first ever master programs in cultural diplomacy resulting in training thousands of students from around the world including ambassadors, members of parliament, CEOs and academics.

Read the full report co-published with the Academy of Cultural Diplomacy on Arab News Research & Studies here

The academy, quickly expanded to a major campus in Berlin in 2014, and then in 2020 opened its second campus in a castle, Schloss Bornheim, outside of the former capital of Germany, Bonn.

“Cultural diplomacy can ease and slow the deterioration of human and international relations and can serve as a kind of ‘vaccine’ to help protect individuals, nations and companies from attacks or conflicts,” he said.

“Cultural diplomacy cannot directly save lives; however, indirectly it has proven over the last decades that it does have the power to transcend international borders, tear down walls and change the way the hearts and minds of entire groups and nations think and act.”