UAE brands among winners of ‘World Branding Awards’

Updated 28 June 2017

UAE brands among winners of ‘World Branding Awards’

The “Animalis” edition of the World Branding Awards saw 92 brands from 35 countries named “Brand of the Year” in a ceremony held at the Hofburg Palace in Vienna. The “Animalis” edition of the awards focused on pet and animal brands.
Animal Planet, FURminator, Hill’s Prescription Diet, Kong, Orijen, Pedigree, Petplan, Purina Pro Plan, Red Dingo, Tetra and Whiskas were announced as global winners. Equi-Trek (UK), Evidensia (Sweden), Fressnapf Maxi Zoo (Germany) and Horze (Finland) were also championed.
National tier winners from the UAE were Dubai Aquarium and Underwater Zoo for Animal Education — Public Aquarium, and Dubai Kennels and Cattery, in the Travel Services — Relocation category.
Four NGOs — the Borneo Orangutan Survival Foundation (Indonesia), The David Sheldrick Wildlife Trust (Kenya), The Jane Goodall Institute (United States) and Wildlife Friends Foundation (Thailand) — were also recognized for their work.
The awards celebrate the achievements of some of the greatest brands around the globe. Winners are judged through three streams: brand valuation, consumer market research, and public online voting. Each was named “brand of the year” in their respective categories.
The awards are organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. It organizes and sponsors a range of educational programs, and has joint collaborations with leading universities and museums. The forum also publishes branding news on its website that reaches a global audience of over 4 million visitors.
“The Animalis edition of the awards pays tribute to the achievements of pet and animals brands from around the world. Consumer votes count toward 70 percent of the final score, so winning brands have to have built a strong relationship with their customers in order to win,” said Richard Rowles, chairman of the World Branding Forum.
“Over 60,000 pet and animal lovers from around the world voted for more than 800 brands from 35 countries. Winning brands have had to work hard to stand out from the tough competition,” said Peter Pek, chief executive of the forum.


5th MITEF Saudi Startup Competition kicks off

Updated 17 September 2020

5th MITEF Saudi Startup Competition kicks off

The MIT Enterprise Forum Saudi Arabia, part of MIT Enterprise Forum global network, announced the launch of registration for the MITEF Saudi Startup Competition under the slogan “Innovate, Inspire, Connect.” A fully digital version that simulates a real event, this year’s competition is held in challenging atmospheres in light of the global health crisis, and the competition’s commitment to continue supporting entrepreneurs in Saudi Arabia to overcome the current challenges, and promoting innovation processes in the Kingdom.

Registration for the 5th edition opened on Sept. 15 through the competition website, and will continue until Dec. 10. Saudi and non-Saudi entrepreneurs of all ages and economic sectors can apply to participate within one of the three contest tracks: Ideas track, startups track, and the social enterprises track, according to the terms of the competition.

Hassan Jameel, president Saudi Arabia, Community Jameel, said: “The MITEF Saudi Startup Competition continues to be a hugely significant annual event, attracting thousands of entrepreneurs from across the Kingdom. Given the current global challenges, our mission to support young Saudi talent and to help small businesses develop, is now more important than ever. I would strongly encourage entrepreneurs from all sectors to register for what promises to be another outstanding event.”

Since its launch in 2015, the MITEF Saudi Startup Competition has succeeded in attracting more than 7,500 participants from all over the Kingdom, establishing more than 45 startup projects, training more than 260 entrepreneurs and creating more than 110 job opportunities through the startups. The winners received a total of SR1.6 million ($426,500) in the form of free investments. In the Startup Investment Forum, which was held during the 4th edition of the MITEF Saudi Startup Competition over a period of three days, the event hosted 65 innovative startups from around the world, including the UAE, Egypt, Lebanon, Turkey, Greece, and Poland, in addition to 27 innovative startups participating in the MITEF Saudi Startup Competition 2019-2020.

The MITEF Saudi Startup Competition is organized by the MIT Enterprise Forum (MITEF) Saudi Arabia, a branch of MIT Enterprise Forum global network, in collaboration with Bab Rizq Jameel, an initiative of Community Jameel. The competition aims to promote and enrich the entrepreneurial environment in Saudi Arabia by supporting and celebrating all startups and entrepreneurs in the Kingdom.