UAE brands among winners of ‘World Branding Awards’

Updated 28 June 2017

UAE brands among winners of ‘World Branding Awards’

The “Animalis” edition of the World Branding Awards saw 92 brands from 35 countries named “Brand of the Year” in a ceremony held at the Hofburg Palace in Vienna. The “Animalis” edition of the awards focused on pet and animal brands.
Animal Planet, FURminator, Hill’s Prescription Diet, Kong, Orijen, Pedigree, Petplan, Purina Pro Plan, Red Dingo, Tetra and Whiskas were announced as global winners. Equi-Trek (UK), Evidensia (Sweden), Fressnapf Maxi Zoo (Germany) and Horze (Finland) were also championed.
National tier winners from the UAE were Dubai Aquarium and Underwater Zoo for Animal Education — Public Aquarium, and Dubai Kennels and Cattery, in the Travel Services — Relocation category.
Four NGOs — the Borneo Orangutan Survival Foundation (Indonesia), The David Sheldrick Wildlife Trust (Kenya), The Jane Goodall Institute (United States) and Wildlife Friends Foundation (Thailand) — were also recognized for their work.
The awards celebrate the achievements of some of the greatest brands around the globe. Winners are judged through three streams: brand valuation, consumer market research, and public online voting. Each was named “brand of the year” in their respective categories.
The awards are organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. It organizes and sponsors a range of educational programs, and has joint collaborations with leading universities and museums. The forum also publishes branding news on its website that reaches a global audience of over 4 million visitors.
“The Animalis edition of the awards pays tribute to the achievements of pet and animals brands from around the world. Consumer votes count toward 70 percent of the final score, so winning brands have to have built a strong relationship with their customers in order to win,” said Richard Rowles, chairman of the World Branding Forum.
“Over 60,000 pet and animal lovers from around the world voted for more than 800 brands from 35 countries. Winning brands have had to work hard to stand out from the tough competition,” said Peter Pek, chief executive of the forum.


LuLu stores in Saudi Arabia launch Indian food festival

Updated 13 August 2020

LuLu stores in Saudi Arabia launch Indian food festival

  • The week-long event, in celebration of India’s Independence Day, features about 2,000 products

LuLu Hypermarkets is celebrating India’s Independence Day, which falls on Aug. 15, with an Indian-themed food festival across its stores in Saudi Arabia.

The week-long promotion, which continues until Aug. 18, features about 2,000 Indian products, including organic groceries, fresh foods, ethnic delicacies and desserts.

“We are trying to showcase the versatility and diversity of Indian food products handpicked by our well-spread supply chain in India and across the world,” said Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia.

The proximity of India to the Kingdom means that more fresh products arrive regularly, he added, most of which are flown in to maintain their freshness “as we move closer to a farm-to-fork concept in (the Kingdom), featuring both locally and internationally sourced ranges.”

As Saudi Arabia gears up for the start of the new school term, LuLu has also launched its back-to-school promotions.