Saudi fashion designer puts local women in the driving seat

The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in Saudi Arabia.
Updated 20 June 2018

Saudi fashion designer puts local women in the driving seat

JEDDAH: A leading Saudi fashion designer has released a short film celebrating the changing role of women in the Kingdom.
The film, entitled “sa’aqood,” or Arabic for “I will drive,” was produced by Hatem Al-Akeel, founder and creative director of the Toby label. It highlights women’s ability to drive and lead, both physically and metaphorically.
Al-Akeel has been showing support for women’s empowerment through his innovative designs for some time.
“The driving concept is very symbolic,” he said.
“Seeing a woman drive shows how we’re heading toward a more progressive and moderate Saudi Arabia. Women now are more empowered and are moving forward with respect to the culture and traditions.
“My whole ethos has been to show the tremendous potential and capabilities of Saudi Arabia. The video’s message is to empower women and also show the levels of excellence, luxury and sophistication Saudi women can strive for,” he said.
The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in the Kingdom.
“It’s not about driving a car, it’s about having the choice as a woman to participate in social, economic and political activities. It’s steering one’s life,” said Linjawi.
The video sends a message that women are ready to take on leadership roles and tackle any challenge.
“I am a firm believer in creating messages, and they have always been that Saudi Arabia can hold its own against any culture — we have so much to offer,” said Al-Akeel.
The fashion founder wants to show the positive side of tradition with designs that have transformed the common abaya into a style statement, for example.


Houthis, Iran condemned over new drone attacks on KSA

Updated 26 October 2020

Houthis, Iran condemned over new drone attacks on KSA

  • One civilian injured by shrapnel after Saudi-led coalition intercepts four flying bombs launched from Yemen

JEDDAH: Houthi militias and their Iranian backers were condemned on Sunday after the Saudi-led coalition intercepted four explosive-laden drones in two attacks launched from Yemen targeting the south of the Kingdom.

Three of the drones were destroyed early on Saturday and a fourth on Sunday. Shrapnel that fell in Sarat Abidah governorate injured a civilian, and damaged five homes and three vehicles, said civil defense spokesman Capt. Mohammed Abdu Al-Sayed.

Iran was increasing its support to the Houthis to undermine efforts for peace, Dr. Hamdan Al-Shehri, the political analyst and international relations scholar, told Arab News.

“They want the Houthis to sabotage all they can in Saudi Arabia, regardless of whether their target is a populated area, oil facilities or even a sacred place. This adds tension to the area, and that is what Iran is working on.”

Iranians want the Houthis to sabotage all they can in Saudi Arabia, regardless of whether their target is a populated area, oil facilities or even a sacred place. This adds tension to the area, and that is what Iran is working on.

Dr. Hamdan Al-Shehri, political analyst and international relations scholar

Al-Shehri said the situation in Yemen would remain the same unless the legitimate government was returned to Yemen, Security Council Resolution 2216 was put into practice and the Houthi militia were removed.

“Without these things, the Yemen crisis will not end and the whole region will remain in tension.”

The Houthis did not differentiate between military sites and civilian locations, he said.

“Their objective is to damage all places they can reach in Saudi Arabia, and their latest attempts to attack a populated area are nothing new.

“They have also targeted airports and some Aramco oil facilities. If the Aramco attack had not been contained, the damage would have affected the whole Eastern region. They have also attempted to target Makkah, where pilgrims and worshippers were performing their rituals.

“They don’t care. If you look back at what the Revolutionary Guards did at the Grand Mosque, you will realize it is not strange that the Houthis are trying to destroy everything in Saudi Arabia. The strange thing is the silence of the world toward what is happening.”