Saudi fashion designer puts local women in the driving seat

The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in Saudi Arabia.
Updated 20 June 2018

Saudi fashion designer puts local women in the driving seat

JEDDAH: A leading Saudi fashion designer has released a short film celebrating the changing role of women in the Kingdom.
The film, entitled “sa’aqood,” or Arabic for “I will drive,” was produced by Hatem Al-Akeel, founder and creative director of the Toby label. It highlights women’s ability to drive and lead, both physically and metaphorically.
Al-Akeel has been showing support for women’s empowerment through his innovative designs for some time.
“The driving concept is very symbolic,” he said.
“Seeing a woman drive shows how we’re heading toward a more progressive and moderate Saudi Arabia. Women now are more empowered and are moving forward with respect to the culture and traditions.
“My whole ethos has been to show the tremendous potential and capabilities of Saudi Arabia. The video’s message is to empower women and also show the levels of excellence, luxury and sophistication Saudi women can strive for,” he said.
The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in the Kingdom.
“It’s not about driving a car, it’s about having the choice as a woman to participate in social, economic and political activities. It’s steering one’s life,” said Linjawi.
The video sends a message that women are ready to take on leadership roles and tackle any challenge.
“I am a firm believer in creating messages, and they have always been that Saudi Arabia can hold its own against any culture — we have so much to offer,” said Al-Akeel.
The fashion founder wants to show the positive side of tradition with designs that have transformed the common abaya into a style statement, for example.


Saudi center for disease prevention signs agreement with Swedish agency

Updated 16 December 2019

Saudi center for disease prevention signs agreement with Swedish agency

  • The two parties agreed to promote and develop public health initiatives of common concern

RIYADH: The National Center for Disease Prevention and Control has signed a cooperation agreement with the Public Health Agency of Sweden.

The agreement will strengthen ties and enhance cooperation between the two countries in public health within the framework of cooperation prepared in 2019.

On behalf of the center, Dr. Abdullah Al-Gwizani, executive director-general, signed the agreement with his Swedish counterpart, Dr. Johan Carlsson.

The two parties agreed to promote and develop public health initiatives of common concern, as well as outlining the fields of work covered.

These fields included the workforce, organizational development, institutional strategy, business planning, specialized microbiology laboratories, health economics, non-communicable disease prevention, promotion of healthy lifestyles, the monitoring of communicable and non-communicable diseases, and health improvement.

Dr. Al-Gwizani said that the agreement would last for five years. It would then be reviewed and renewed after the agreement of both parties.

“These agreements reinforce the center’s role in creating new health practices and developing the performance of the public health sector,” he said. “Benefiting from well-established organizations such as the Public Health Agency of Sweden confirms our eagerness to convey the best practices to the public health sector locally, as well as exchanging experiences.”