Facebook extends ad map after Israeli complaint

File Photo showing Israeli soldiers taking position close to Ramallah in the occupied West Bank, Facebook has amended its policy to include Jewish neighborhoods located outside the 1967 borders in ads targeting residents of Jerusalem
Updated 17 March 2018

Facebook extends ad map after Israeli complaint

JERUSALEM: Facebook has reportedly expanded its ad map to reach Israeli residents living beyond the 1967 borders, following a complaint by an Israeli official, a local report said on Friday.

The social networking site has amended its policy to include Jewish neighborhoods located outside the 1967 borders in ads targeting residents of Jerusalem, according to Israel Hayom newspaper.

The newspaper said that Israeli Deputy Foreign Minister Tzipi Hotovely filed a complaint after learning that Facebook ads are limited only to Jerusalem neighborhoods within the 1967 borders.

The 1967 borders refer to the boundaries of the Palestinian state that existed before the war in which Israel occupied East Jerusalem, the West Bank and the Gaza Strip.

Companies that advertised products or services to Israelis on Facebook were able to target only Israelis living inside the Green Line.

But after Hotovely contacted Facebook, the networking site conceded that its “commercial business should not define the borders of any country.”

Israel Hayom reported that Hotovely “welcomed the move and thanked Facebook for its swift response and professional handling of the issue.”


MBC hires Marc Antoine d’Halluin as new CEO

Updated 10 December 2019

MBC hires Marc Antoine d’Halluin as new CEO

  • Appointment comes as Saudi-owned broadcaster launches video-on-demand “Shahid” platform

LONDON: Saudi-owned broadcaster MBC has hired Marc Antoine d’Halluin as its new CEO following the departure of veteran broadcaster Sam Barnett.

MBC founder Waleed Al-Ibrahim said his new CEO would drive forward the company’s five-year growth plan announced last year and which has a heavy emphasis on developing video on demand (VOD) content.

D’Halluin started his career at Sony Pictures Entertainment and prior to joining MBC Group was the chairman of the Luxembourg-based M7 Group, which operates satellite pay TV in Holland, Belgium, Austria, the Czech Republic, Slovakia, Hungary and Romania. M7 Group was recently sold to Vivendi’s Canal+ Group.

Regional broadcasters including MBC are facing increasing competition from new arrivals to the region in the rapidly growing video on demand sector, dominated by Netflix and Amazon.

In response, MBC Group is ramping up investment in its own Arabic-language VOD platform while also targeting the Arab-speaking diaspora.

FASTFACT

MBC was the first private free-to-air Arab satellite TV channel.

Subscription video on demand is expected to more than double in the Middle East and North Africa between 2018 and 2024, according to Digital TV Research. 

Last month, MBC’s VOD platform, known as “Shahid” announced the launch of its first-ever original production. Titled “ElDiva,” the drama series stars Cyrine Abdel Nour in the lead role, alongside actor Yacob Alfarhan, and the Egyptian folk singer and actress, Bosy. 

“MBC was the first major media company in the region to launch a VOD platform,” said Shahid managing director Johannes Larcher at the time of the launch

“Nearly all the international giants of entertainment have turned or are turning their attention to this type of ‘digital first’ content.”

MBC Group originally launched in London in 1991 as the first private free-to-air Arab satellite TV channel and moved to Dubai in 2002. Today it includes a number of leading channels that include the 24-hour Arabic news channel Al Arabiya.