‘Feminism and power’ — Rana Yousry on her latest collection

‘Feminism and power’ — Rana Yousry on her latest collection
Rana Yousry at AFW, with a model for her ‘Black Rose’ collection @ryousry
Updated 21 April 2018

‘Feminism and power’ — Rana Yousry on her latest collection

‘Feminism and power’ — Rana Yousry on her latest collection

RIYADH: Debuting her fall/winter 2018 “Black Rose” collection at the first Arab Fashion Week in Riyadh, Rana Yousry, the Egyptian fashion designer behind ASORY House, told Arab News that the collection, containing 25 couture pieces, is designed for the “ASORY woman, who epitomizes feminism, boldness, strength, and power.”
Yousry founded ASORY in late 2016, with the aim of using fashion as a medium to tell the story of different women, who, when they come together, create something unique.
Yousry emphasized that ASORY is dedicated to “the art of creation — it’s not just about wearing a dress, but the story behind it.”
Strength, fragility, and imagery make the haute-couture outfits wearable “oeuvres d’art,” she explained. The design house is heavily inspired by Assyrian history and the Assyrian star — taking its sharp, edgy lines to create classical but bold designs.
“The Black Rose collection took around 2,340 hours for the fabric to be created, designed, and refined to finally envision the soul of the woman underneath it,” Yousry said. “Mermaid, tiered, asymmetric, bubble, and Maillot-inspired silhouettes have been used, because they speak to the ASORY woman.”
The collection uses a color palette of iridescent reds, yellow, and black with lamé gold and ruffles for texture. Evening dresses with frilled, textured sleeves and long cape sleeves and ruched corset with fray skirts were a highlight of the collection.
Yousry said that feedback on the collection has so far been very positive.
“I’ve been told that my first collection is very fresh, bold, and very different in terms of the cuts. It makes me very proud when people come up to me and say that I’ve inspired them to think about starting their own collection,” she told Arab News.
Which just goes to show that ASORY House has fulfilled its ambition of creating something of meaning to every woman.


Louis Vuitton brings rare diamonds to Dubai

Louis Vuitton brings rare diamonds to Dubai
Updated 04 March 2021

Louis Vuitton brings rare diamonds to Dubai

Louis Vuitton brings rare diamonds to Dubai

DUBAI: French luxury brand Louis Vuitton is bringing two rare diamonds for the first time in the region by showcasing them at the Dubai Mall in the UAE.

The fashion house’s display, which runs until March 8, will display the “Sewelo,” the 1,758-carat rough diamond considered the second-largest ever discovered.

Discovered in April 2019 at the Karowe mine in Botswana, the baseball-sized gem got its name after a competition among Botswana citizens, with “Sewelo” which means “rare find” in Setswana, the winning entry.

“Sewelo” means “rare find” in Setswana. (AFP)

The second stone is the “Sethunya,” which is estimated to be over a billion years old.

The 549-carat gemstone is distinguished by its purity, high color and high luster.

Visitors will also find on show pieces from the Riders of the Knights collection, which is a homage to medieval heroines.


New Balance signs US-Kuwaiti influencer Ascia Al-Faraj as brand ambassador

New Balance signs US-Kuwaiti influencer Ascia Al-Faraj as brand ambassador
Updated 04 March 2021

New Balance signs US-Kuwaiti influencer Ascia Al-Faraj as brand ambassador

New Balance signs US-Kuwaiti influencer Ascia Al-Faraj as brand ambassador

DUBAI: Global athletic label New Balance has signed American-Kuwaiti fashion influencer Ascia Al-Faraj as the brand’s newest regional ambassador.

Al-Faraj is the first female representative from the region to sign for the brand, according to a released statement, and would debut as the face of the New Balance NB collective campaign titled “Energise a Generation” that is set to launch on Thursday across the Middle East.

Caption

The collection is made up of two signature styles with contrasting colors. The hero shoes, which the entrepreneur championed for the campaign, feature a bold, vibrant mix of pink, purple, teal and yellow – aptly matching her colorful persona.

The other style sports a simple monochrome look.

The blogger, who boasts over 2.6 million followers on Instagram, took to the platform to express her excitement. “Proud to announce that I am the first Middle Eastern female brand ambassador of @NewBalance. A whole brand ambassador you guys. A whole face of the brand,” she wrote to her fans.

As soon as the mother-of-two shared the news on social media, her fellow influencers including British-Egyptian influencer Dina Torkia, Lebanese blogger Karen Wazen expressed their support by commenting on her post.

To celebrate the launch of the NB Collective, Al-Faraj will moderate a live digital panel discussion with two female guest speakers that will be streamed on her Instagram page.

Coinciding with International Women’s Day, the session will discuss ‘Energising Women’ in the region, tying it back to the campaign’s original messaging and premise.

Stuart Henwood, the general for New Balance Middle East and Egypt said in the statement: “Ascia embodies the fearlessly independent nature of New Balance. The synergies with Ascia vision and core values is why this partnership with Ascia is a game changer for us at a time of exciting evolution within the region.”

Al-Faraj owns two diverse businesses: Desert Baby, a brand that sells baby and toddler products, and Seoul Kool, a Korean beauty brand.

She is also an advocate for equality and passionately uses her platform to promote female empowerment especially for Arab women.


Luxury label Judith Leiber unveils clutches inspired by Gulf flags

Saudi Arabia-inspired Judith Leiber clutch. Supplied
Saudi Arabia-inspired Judith Leiber clutch. Supplied
Updated 03 March 2021

Luxury label Judith Leiber unveils clutches inspired by Gulf flags

Saudi Arabia-inspired Judith Leiber clutch. Supplied

DUBAI: Renowned US handbag brand Judith Leiber has unveiled a range of clutches inspired by the various flags of the GCC countries.

A  sartorial celebration of Saudi Arabia, the UAE, Kuwait, Bahrain, Oman and Qatar, each clutch required weeks of handwork and thousands of Swarovski crystals. In addition to being pleasing to the eye, the bags are also functional. 

Judith Lieber’s depiction of Saudi Arabia’s flag. Supplied

The embellished minaudières are priced at $3,800 and can be purchased exclusively through e-tailer Net-A-Porter.

Favored by the fashionable and the famous, Judith Lieber’s whimsical designs often take on playful and wonderful shapes. 

The UAE’s flag is depicted in this clutch. Supplied

The brand was established by Judith and her husband Gerson Leiber in 1963.

The designer passed away in 2018 aged 97.


Brazilian superstar Anitta sparkles in Yousef Al-Jasmi creation for new clip 

Brazilian superstar Anitta sparkles in Yousef Al-Jasmi creation for new clip 
Updated 03 March 2021

Brazilian superstar Anitta sparkles in Yousef Al-Jasmi creation for new clip 

Brazilian superstar Anitta sparkles in Yousef Al-Jasmi creation for new clip 

DUBAI: Brazilian superstar Anitta released a new music video on Tuesday in which she was spotted wearing a form-fitting, dazzling catsuit by Kuwaiti designer Yousef Al-Jasmi. 

The song is titled “Mi Niña,” which translates to “My Girl,” and  features Colombian singer-songwriter Maluma and Puerto Rican rappers Wisin and Myke Towers.

 

Anitta, who has over 51.7 million followers on Instagram, wore a green column gown with a high collar by the king of all things sparkly. 

The designer to the stars took to Instagram to share clips from the music video and pictures of Anitta wearing his creation. 

The 27-year-old singer is not the only celebrity fan the style guru has won over — Naomi Campbell, the Kardashian-Jenner clan, Sofia Richie and Kelly Rowland are also on his client list. 

This is not the first time Anitta has championed an Arab designer. 

For the 2019 Latin Grammy Awards, the music sensation turned heads wearing a Georges Hobeika crystal-embellished maxi skirt and a yellow crop top that featured a floor-trailing, oversized bow.


Lebanese designer Rabih Kayrouz makes new collection more accessible 

Lebanese designer Rabih Kayrouz makes new collection more accessible 
Updated 02 March 2021

Lebanese designer Rabih Kayrouz makes new collection more accessible 

Lebanese designer Rabih Kayrouz makes new collection more accessible 

DUBAI: Lebanese designer Rabih Kayrouz has just made his ready-to-wear Spring/Summer 2021 collection more accessible to fashion lovers. 

According to WWD, the founder of Maison Rabin Kayrouz, who is based between Paris and Beirut, has expanded his offerings for the upcoming season and is “shifting prices downward some 20 to 30 percent.”

The designer’s new approach will allow women to turn to Kayrouz for day-to-day ensembles. 

Kayrouz’s new offerings are “soft and playful,” according to the brand’s Instagram page. In his campaign video, the designer showcased dresses, skirts, shirts, trousers and coats in a floral-inspired setting, mixing bold color blocking and fresh prints cut in light fabrics. 

Kayrouz, as well as renowned Lebanese label Elie Saab and Dubai-based atelier Kristina Fidelskaya, is set to present his new creations on March 6 at Paris Fashion Week.