Saudi Arabia launches new visa for events ahead of Formula E race

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Officials unveil the Saudia-branded Formula E car that will race in the inaugural Saudia Ad Diriyah E Prix. (Arab News)
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Officials unveil the Saudia-branded Formula E car that will race in the inaugural Saudia Ad Diriyah E Prix. (Arab News)
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Officials unveil the Saudia-branded Formula E car that will race in the inaugural Saudia Ad Diriyah E Prix. (Arab News)
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Formula E CEO Alejandro Agag was joined by F1 legend turned Formula E star with the Venturi team Felipe Massa. (Ali Al-Thahry)
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Photo: Ali Al-Thahry
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Photo: Ali Al-Thahry
Updated 14 December 2018

Saudi Arabia launches new visa for events ahead of Formula E race

  • Saudi Arabia will open up its borders to fans of live sport, music and culture for the first time
  • The Ad Diriyah E Prix will be the first-time foreign travelers can access Saudi Arabia

ADDIRIYAH, Saudi Arabia: Saudi Arabia will open up its borders to fans of live sport, music and culture for the first time with the launch of a new online visa process dedicated to welcoming international tourists. The new visa process platform known as ‘Sharek’ will be introduced for the inaugural Saudia Ad Diriyah E Prix being staged at a stunning UNESCO heritage site on the outskirts of Riyadh on December 15.

The ancient historical city of Diriyah, the first seat of power for Saudi’s Kings, will make history again by hosting the biggest festival of racing, live music and entertainment ever witnessed in the country, including thrilling action on the track and global superstars performing on stage over three days.




Photo: Ali Al-Thahry

Tuesday’s announcement at the venue, attended by Formula E stars including Felipe Massa, Susie Wolff and André Lotterer saw the new ‘Sharek’ platform launched as part of the country’s Vision2030 plan. Organizers hope that a large number of international fans will access the online visa process and travel to the country to witness the debut of Formula E in the Middle East and the debut of striking new-look Gen2 car for the start of season five.

 

 

In an event marked by many firsts, the Ad Diriyah E Prix will be the first-time foreign travelers can access Saudi Arabia in such a fast and uncomplicated process as it opens its doors to sports tourism.

The Kingdom’s commitment to tourism, a cornerstone of Vision2030, and the importance of Formula E within the sporting, social and business calendar of the region, was underscored by the announcement that Saudi Arabian Airlines (Saudia) – the national flag carrier of Saudi Arabia – is the new official airline partner of the ABB FIA Formula E Championship and the race title partner.




Photo: Ali Al-Thahry

Prince Abdulaziz Bin Turki Al-Faisal, Vice-Chair of the Saudi Arabia General Sports Authority, said: “This is a truly game-changing moment for Saudi Arabia and one that we can share with the world. It is very fitting that the such a futuristic and sustainable sport as Formula E is pointing to the future direction of our country. Naturally to have Saudia, our national carrier, as the new title sponsor signals our intent to reach out and invite fans to our historic and original capital.

“Saudi Arabia is home to literally millions of passionate young fans of motorsport. Many of whom simply cannot believe that Felipe Massa took the Gen2 car around the streets of the capital today and that they now have a ‘home race’ on the Formula E calendar. So already the excitement is building especially since we’re adding live music concerts to the weekend line-up.




Photo: Ali Al-Thahry

“With the introduction with ‘Sharek’ our visa entry process for fans worldwide, we can share the event.  We hope the Saudia Diriyah E Prix will see fans from around the globe come to Saudi Arabia to watch this epic sporting spectacle as now your ticket is your visa. We can promise a line-up both on the track, onstage and amongst a breathtaking historical setting that will excite fans across the world. It is the perfect combination of live sport, entertainment, technology and culture all in the one place and all at the one time.

“Saudi Arabia is racing into the future with Formula E as we open the Kingdom to the world in a transformation that is being supercharged by the Vision 2030 plan, and driven forward by His Royal Highness, Crown Prince Mohammed Bin Salman.”

At the launch ceremony His Royal Highness was joined by dignitaries from Saudia and a number of government entities working together to deliver the event, including the Saudi Arabian Motorsport Federation. From the racing world, Formula E CEO Alejandro Agag was joined by F1 legend turned Formula E star with the Venturi team Felipe Massa and Susie Wolff, Venturi team principal and shareholder. Massa and Wolff have also been named as Saudia brand ambassadors.




Formula E CEO Alejandro Agag was joined by F1 legend turned Formula E star with the Venturi team Felipe Massa. (Ali Al-Thahry)

In preparation for the Formula E race, Saudi Arabia has worked with UNESCO to create the track from the historic city’s existing roads network, holding true to the sustainable nature of Formula E and minimizing noise pollution. The project has inspired infrastructure investment and conservation efforts around the archeological jewel, not only enhancing the site but proudly displaying it to the world.

Over three days throughout the Formula E weekend a series of cultural and entertainment events will be staged to ensure the race is memorable for fans, families and international tourists alike. Further details of an incredible global line-up will be announced in the coming weeks.

Prince Khalid bin Sultan Abdullah Al-Faisal, President of the Saudi Arabian Motor Federation, said: “We are not just opening up to international fans, but importantly we are opening up our nation to new and exciting sports. Giving new experiences. We hope some of the children who watch this first race will be inspired to be part of the industry over the course of the next decade. Ideally, they’ll be supporting, competing and winning on the track too. We firmly believe new opportunities will grow from the seeds planted from the historical roots of our nation in Diriyah.




Photo: Ali Al-Thahry

“This single event has the potential to change lives and change perceptions, both of the sport and of Saudi Arabia. The seeds are already growing, the track is taking shape, all with the approval of UNESCO. It is progress and preservation in one. Today is groundbreaking in all senses.”

The event is officially sanctioned by the Fédération Internationale de l'Automobile (FIA) and its global safer driving campaign will be adopted and promoted.

Formula E joins sporting powerhouses such as WWE and European Tour Golf who have forged long-term partnerships with Saudi Arabia as it establishes its reputation as a destination for world class sports events.


Saudi female racing driver to make history by becoming first to compete in the Kingdom

Updated 12 November 2019

Saudi female racing driver to make history by becoming first to compete in the Kingdom

DUBAI: Reema Juffali will create history later this month at the Diriyah Circuit as the first Saudi Arabian woman to compete in an international racing series in the Kingdom.

Reema made her competitive racing debut in October last year just months after a watershed moment for the Kingdom that allowed women to drive.

After a string of impressive performances, she will join the official support race for the Diriyah E Prix, the Jaguar I-PACE eTROPHY series, as the VIP driver for the double header opening weekend at the UNESCO World Heritage site on the outskirts of Riyadh.

“I am thrilled to be the Jaguar I-PACE eTROPHY VIP driver for the first race of season two. I can’t wait to be out on track racing on home soil for the first time,” Reema said.

Reema Juffali will create history later this month at the Diriyah Circuit. (Supplied)

“The series has highlighted the innovation and progress of motorsport, giving more opportunity for men and women to compete together in cool electric racecars. It’s going to be an amazing weekend and I can’t wait to be out on the grid.”

Reema made history by becoming the first Saudi female race license holder to compete in the TRD 86 Cup at Yas Marina Circuit, Abu Dhabi in October last year, taking second place in the Silver Category and fourth overall. Her previous racing experience also includes the MRF Challenge in India.

“We are so excited to have Reema join us in Diriyah as our VIP driver. Her progress in her first year of single-seater racing is very impressive. To have the first Saudi Arabian woman to compete in an international racing series within the Kingdom is a major milestone for the sport, and one Jaguar Racing are immensely proud to be able to support,” Mark Turner, the Jaguar I-PACE eTROPHY Series Manager said.

“The Diriyah Circuit has become the home of watershed moments for the Kingdom. We saw the first female drivers here last year, the first unsegregated concerts, and of course it was the first time that Formula E and the Jaguar I-Pace eTrophy had raced in Saudi Arabia,” Prince Abdulaziz Bin Turki AlFaisal Al Saud, Chairman of the GSA, said.

“This year we will again see more inspiring moments which help show the world the journey the Kingdom is on. I am sure Reema will have thousands cheering her on, as a professional racing driver I shall be one of them.”