Ranieri confident of pulling ‘quality’ Fulham out of the mire

Fulham have lost nine times on their way to gaining just five points, but Claudio Ranieri believes there is still hope for a team bolstered by around €100 million in summer signings. (Reuters)
Updated 16 November 2018

Ranieri confident of pulling ‘quality’ Fulham out of the mire

  • Ranieri, the manager behind Leicester’s incredible 2016 league title win, took over from sacked Slavisa Jokanovic on Wednesday
  • Claudio Ranieri: When I watched some matches I said this team has enough quality to be safe ... I need fighting spirit

LONDON: Claudio Ranieri said Friday that he was confident that he can drag rock bottom Fulham out of relegation danger after taking over at the newly-promoted Premier League side this week.
Ranieri, the manager behind Leicester’s incredible 2016 league title win, took over from sacked Slavisa Jokanovic on Wednesday after his Serb predecessor only managed one win in 12 matches in his debut season as a coach in England’s top flight.
Fulham have lost nine times on their way to gaining just five points, but Ranieri believes there is still hope for a team bolstered with around 100 million euros ($114 million) of summer signings after winning promotion from the Championship last season.
“When I watched some matches I said this team has enough quality to be safe ... I need fighting spirit,” said Ranieri to reporters on Friday.
The Italian wants to combine that talent — owner Shahid Khan splashed out on Jean Michael Seri Andre Schuedefensivesrrle, Aleksandar Mitrovic and Alfie Mawson — with the grit that saw his Leicester team overcome all the odds two years ago.
“Quality with fighting spirit we can do a good job. If there is only quality, without organization, defensive tactics, it’s difficult to help the players to maintain the clean sheet,” added Ranieri.
“Now for me it’s important to put in the brain of my players this philosophy. Play football, play well, but when you lose the ball I want to see you with an anchor, like pirates.”
Ranieri returns to England as a coach for the first time since being sacked by Leicester in February 2017 after a disastrous title defense.
He was in Leicester last weekend to pay his respects to Foxes owner Vichai Srivaddhanaprabha and the four others killed in a helicopter crash last month.
However Ranieri played down suggestions of creating another miracle by winning the title with Fulham.
“Forget what happened yesterday, that was a bonus. A fairytale I forget,” the 67-year-old said of his and Leicester’s first ever league title win.
“Now it’s important, don’t think about the miracle. It’s important there will be a lot of battles and it’s important to be ready together.”
Asked whether he would reward his Fulham players with pizza when they kept clean sheets like he did at Leicester, Ranieri joked: “Pizza is not enough now. Better everybody to McDonald’s.”
He will face two of his former clubs in his first three games, with the December 2 trip to Chelsea followed by what will be an emotional return to Leicester three days later.
He said: “I think only of Southampton. In this moment it’s important. Don’t think about other things, Southampton, Southampton. And then after Southampton, Chelsea.”


Milan turn to Jay-Z’s Roc Nation, Liverpool to revive glory

Updated 09 July 2020

Milan turn to Jay-Z’s Roc Nation, Liverpool to revive glory

ROME: Preparing to complete a ninth Serie A campaign without winning the Scudetto, AC Milan decided returning to the pinnacle of football required a new approach.

Jay-Z’s entertainment agency Roc Nation is at the center of it, linking up with Milan to scour the world for sponsors and use concerts and other high-profile events to attract new fans.

And who better to ask about how to end a title drought than the team that just won their league for the first time in 30 years?

“We have been talking to Liverpool,” Milan chief revenue officer Casper Stylsvig told The Associated Press, “because they’ve been through the same path as we are going through now.”

Milan are enduring their longest Serie A drought since the 1980s. Despite beating leader Juventus on Tuesday, even the top four Champions League places are out of reach in this pandemic-delayed season. It’s been seven years since Milan last competed in Europe’s elite competition.

“We’re working very hard to get back to where we should be, and from that perspective, it does help open doors when you have won seven Champions Leagues,” Stylsvig said. 

“Playing European football is top of the agenda. It is our natural habitat and somewhere we should be.”

Only Real Madrid has lifted the European Cup more often than Milan. But that seventh title was won 13 years ago, by beating Liverpool.

Now Liverpool are the lodestar for Milan, which have fallen to 21st in the Deloitte ranking of football’s moneymakers with revenue of €206.3 million  ($234 million) in the last financial year, a third of the income at the newly crowned Premier League champions.

“Four, five years ago, no one considered Liverpool and see where they are now,” Stylsvig said. “They obviously play very attractive football. They are winning, they have a fantastic manager, a fantastic team and now they are following suit from a commercial perspective. It has taken time, but their model seems to work.”

Liverpool have been run for a decade by John Henry’s Fenway Sports Group. Milan have also had American ownership for three years since the takeover by the Elliott Management hedge fund.

“We are obviously a global brand,” Stylsvig said in a telephone interview. “I’ve probably been talking too much in the Italian market in the last few years and (the coronavirus) sort of pushed us to think more global again.”

The pandemic that shut down sports produced the first public manifestation of the partnership with Roc Nation when Milan staged a live virtual fundraising concert headlined by Alicia Keys.

“I do think merging sport and entertainment could be the way of engaging new fans,” Stylsvig said. “The world has changed dramatically and we need to follow suit. Roc Nation is helping us, challenging us with that, having someone on the sideline to do that.”

The biggest audiences logging in to watch “From Milan with Love” were from China and the US.

With no games being played during the three-month Serie A shutdown — and crowds still prohibited from matches — Milan have had to find new ways of connecting with its fan base and fulfilling commercial deals.

“It’s been incredibly challenging,” Stylsvig said. “You basically have to rethink the model. So one of the first things we did was focusing much more on a digital space, creating content and trying to be engaging and trying to talk to our partners.”

Further down the line is moving into a new stadium, with plans to rebuild the San Siro it shares with Inter Milan.

“That will change the club,” Stylsvig said. “The revenues are incredibly important but also for the perception of the club.”