FaceOf: Princess Reema bint Bandar, Saudi Arabia’s new ambassador to the US

Princess Reema bint Bandar
Updated 24 February 2019

FaceOf: Princess Reema bint Bandar, Saudi Arabia’s new ambassador to the US

  • Princess Reema was vice president of women’s affairs at the General Sports Authority since 2016
  • She has spoken publicly about the inclusion of women in the Saudi work force

Princess Reema bint Bandar bin Sultan, a leading entrepreneur and philanthropist, was named ambassador of Saudi Arabia to the US by royal decree on February 23, 2019, 
Prior to her appointment, she was vice president of women’s affairs at the General Sports Authority (GSA), a position she held since 2016. She was also named president of the Saudi Federation for Community Sports in 2017 and appointed to the International Olympic Committee (IOC) in August 2018.
Princess Reema's father was a former ambassador to the US, and she spent several years there during her youth. She graduated with a bachelor’s degree in museum studies from George Washington University.
When she returned to Saudi Arabia in 2005, she assumed CEO positions for Al Hama LLC and Alfa International. She launched her own handbag brand, Baraboux, in 2013. She also founded the private equity fund Reemiyah and co-founded Yibreen, a women’s day spa.
Princess Reema is one of the founding members of the Zahra Breast Cancer Association in Riyadh. She is also a member of The World Bank’s Advisory Council for the Women Entrepreneurs Finance Initiative.
She has spoken publicly about the inclusion of women in the Saudi work force, describing the reforms as “evolution, not Westernization.”
She spoke at the Atlantic Council in Washington about the Kingdom’s efforts to tackle bigger issues than women being allowed to drive or attend football games, which she described as “quick wins.” Problems such as domestic violence demanded greater scrutiny, she said.
Princess Reema also spoke about providing women with careers in a currently male-dominated region.


350,000 books to feature at Jeddah fair

Updated 14 November 2019

350,000 books to feature at Jeddah fair

JEDDAH: Hundreds of authors from around the world are preparing to take part in a prestigious Saudi book festival.

The Jeddah International Book Fair, to be staged in South Obhur from Dec. 11 to 21, will feature more than 350,000 volumes to cater to all reading tastes.

Now in its fifth edition, the cultural event, run under the patronage of Makkah Gov. Prince Khaled Al-Faisal, will see the participation of 400 Saudi, Arab and international publishing houses from 40 different countries.

Jeddah Gov. Prince Mishaal bin Majed, who is head of the fair’s supreme committee, has been coordinating the organization of the event which will include book-signing sessions by 200 authors.

The exhibition, occupying 30,000 square meters, is one of the biggest specialized expos in the Kingdom, and aims to promote reading and the cultural environment.

The fair will also include a program of seminars, lectures and indoor and outdoor theater productions, along with documentary films for families and children, and workshops in visual arts, photography and Arabic calligraphy.

The Jeddah fair is supported by Minister of Culture Prince Badr bin Abdullah bin Farhan Al-Saud, who believes it reflects the city’s culture and traditions, along with backing from Minister of Media Turki Al-Shabanah. SPA Jeddah