FaceOf: Princess Reema bint Bandar, Saudi Arabia’s new ambassador to the US

Princess Reema bint Bandar
Updated 24 February 2019

FaceOf: Princess Reema bint Bandar, Saudi Arabia’s new ambassador to the US

  • Princess Reema was vice president of women’s affairs at the General Sports Authority since 2016
  • She has spoken publicly about the inclusion of women in the Saudi work force

Princess Reema bint Bandar bin Sultan, a leading entrepreneur and philanthropist, was named ambassador of Saudi Arabia to the US by royal decree on February 23, 2019, 
Prior to her appointment, she was vice president of women’s affairs at the General Sports Authority (GSA), a position she held since 2016. She was also named president of the Saudi Federation for Community Sports in 2017 and appointed to the International Olympic Committee (IOC) in August 2018.
Princess Reema's father was a former ambassador to the US, and she spent several years there during her youth. She graduated with a bachelor’s degree in museum studies from George Washington University.
When she returned to Saudi Arabia in 2005, she assumed CEO positions for Al Hama LLC and Alfa International. She launched her own handbag brand, Baraboux, in 2013. She also founded the private equity fund Reemiyah and co-founded Yibreen, a women’s day spa.
Princess Reema is one of the founding members of the Zahra Breast Cancer Association in Riyadh. She is also a member of The World Bank’s Advisory Council for the Women Entrepreneurs Finance Initiative.
She has spoken publicly about the inclusion of women in the Saudi work force, describing the reforms as “evolution, not Westernization.”
She spoke at the Atlantic Council in Washington about the Kingdom’s efforts to tackle bigger issues than women being allowed to drive or attend football games, which she described as “quick wins.” Problems such as domestic violence demanded greater scrutiny, she said.
Princess Reema also spoke about providing women with careers in a currently male-dominated region.


Saudi minister calls on worshippers to respect safety measures in mosques

Updated 21 min 45 sec ago

Saudi minister calls on worshippers to respect safety measures in mosques

RIYADH: Saudi Arabia's minister of Islamic affairs called on Muslims to respect ongoing preventative measures to stop the spread of the coronavirus (COVID-19) inside mosques as the Kingdom eases some restrictions.

Sheikh Abdullatif Al-Asheikh said worshipers should bring their own prayer mats, wear masks and wash their hands prior to coming to the mosque to ensure the safety of other worshippers. 

Al-Asheikh said preventative measures will remain in place to ensure a safe return of worshipers to mosques for Friday prayers from May 31 until June 20, except in Makkah. 

Worshippers must keep two meters apart and leave a row of space empty between each row, he said.

The minister said the elderly and children under 15 should continue to avoid going to the mosque. 

The instructions follow other announcements in the Kingdom relaxing aspects of the lockdown, including reducing curfews and allowing freer movement of people.