Saudi Arabia, UAE discuss media cooperation

The committee discussed joint media initiatives and programs that aim to unify efforts to highlight and to develop media content in a way that contributes to consolidating and enhancing joint action. (SPA)
Updated 17 September 2019

Saudi Arabia, UAE discuss media cooperation

  • The Saudi minister said the plans discussed looked to help increase investment in the media sector and activating the media market

DUBAI: The Joint Committee for Media Cooperation of the Saudi-UAE Coordination Council held its first meeting in Abu Dhabi on Sunday to discuss joint initiatives of the two countries, the Saudi Press Agency reported.

The committee discussed joint media initiatives and programs that aim to unify efforts to highlight and to develop media content in a way that contributes to consolidating and enhancing joint action.

“We seek to strengthen the bonds of cooperation between us and support the media sector through a number of programs and projects that will contribute to the development of the sector,” Saudi Arabia’s Minister of Information, Turki Al-Shabanah, said.

“Raising the quality of production between the two countries in a way that contributes to improving the level of audio-visual media work and raising the efficiency and competitiveness of social media,” Al-Shabanah added.

The Saudi minister said the plans discussed looked to help increase investment in the media sector and activating the media market.

Meanwhile, UAE Minister of State and Chairman of the National Media Council, Sultan Al-Jaber said that the two countries look to establish the foundations, rules and principles that consolidate and strengthen the two nation’s common media vision and development media programs that serve their objectives.

“We look forward to this committee to be a unique media platform that … works to transfer experiences in order to enrich the media content and prepare and qualify a constellation of young media leaders in the two brotherly countries,” Al-Jaber said.


Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

Updated 20 October 2020

Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

  • Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets
  • Shoueiry founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region

RIYADH: Publicis Groupe MEA today announced the departure of Kamal Dimachkie, chief operating officer, Publicis Communications, UAE and Lower Gulf. Dimachkie is a senior executive who joined Leo Burnett in February 1985. The company has appointed Samer Shoueiry to assume the role in conjunction with his current responsibilities as chief digital officer, Publicis Communications, Middle East from Dec. 1. Dimachkie’s decision to leave comes after 33 years with the company. He will leave his current position on Dec. 31 and continue to act in a consultative capacity until June 2021 in order to ensure a smooth transition.

Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets including the US, Lebanon, Saudi Arabia, Bahrain, Kuwait and the UAE.

Raja Trad, executive chairman at Publicis Groupe MEA said: “I respect Kamal’s decision. He has been a friend and a colleague for over three decades, and not just I but the entire Publicis Groupe family will miss him. His tenure at the Groupe has been characterized by a clear commitment to values that are central to our philosophy. Kamal’s adept leadership propelled the agency to new heights — we won more than 250 accolades and added numerous international and local clients to our roster. I want to thank him for his immeasurable contribution to the Groupe and wish him all the best for his professional future.”

Dimachkie added: “Leo Burnett and Publicis Groupe have been my life for the past 33 years, and I am proud to have been a part of a glorious journey during which I have had the opportunity to serve the company in different roles in six countries, to have contributed to numerous clients and raised the bar internally and within the industry. Part of this has been the joy of working with a wonderful team and leadership, whom I have partnered with, learnt from and shall forever call my friends and brothers in arms. I am grateful to have lived the glory days of advertising with one of the best agencies in the world and to have worked with some of the most inspiring and creative people. I look forward to working with Samer on the upcoming transition and wish him success in his new role.”

Shoueiry, who will take on Dimachkie’s role, has over 21 years of experience across business, design and innovation. He has consistently delivered a robust performance in Publicis’ Experience Design and Experience Strategy, founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region.

Commenting on his appointment, Trad said: “Samer has a record of leadership and value creation, deep experience in generating groundbreaking brand experiences, as well as a focus on strategic design, innovation excellence and a strong technological footing. I look forward to continuing to work closely with him to drive our digital transformation in the region and support the spread of innovation through investments in our people, technology, platforms and tools. Together, we will ensure that we continue to move our business forward in the Connected Age through a data-led, digital-first approach.”

Shoueiry further added: “Kamal has built a strong foundation for future growth, including strengthening our team and expanding our scope of work. The current climate has accelerated digital transformation globally, and we are looking at a future where online and offline coexist to augment consumer experience in an interconnected brand universe. E-commerce is a necessity, digital equities are your flagship stores, search and social your new outdoor. With this new beginning, I will focus on further strengthening our creative strategy-to-results development to offer the best consumer-centric experiences and build brand value.”