Startup of the Week: Sadeem, a startup that can help save lives

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AN Photo byHuda Bashatah
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Updated 01 October 2019

Startup of the Week: Sadeem, a startup that can help save lives

  • Sadeem recently won one of the national finals in the Entrepreneurship World Cup

JEDDAH: Saudi-based Sadeem’s solar-powered wireless sensing system can help monitor flooding, weather, pollution and traffic conditions, reporting essential information back to relevant government agencies.
Moustafa Moussa, one of the firm’s co-founders, said: “Sadeem means nebula in Arabic, and just like a nebula, our wireless sensing network gets its power from solar energy.”
Moussa and three other co-founders, Ahmad Dehwah, Christian Claudel and Esteban Sanchez-Canepa — all from different continents — began researching the idea for the network after asking themselves: “How can we help cities? What can we bring to them?”
The idea for Sadeem came after major flooding in Jeddah on Nov. 25, 2009, which claimed more than 120 lives.
“The floods in Saudi Arabia left catastrophic damage and caused damage of more than $135 million in Jeddah and Makkah alone. That made us think of ways to improve resilience within cities,” Moussa told Arab News.

Sanchez-Canepa, a King Abdullah University of Science and Technology (KAUST) Ph.D. graduate from Mexico, said: “Our sensors are deployed in existing structures such as lamp-posts and traffic signs, and communicate with each other wirelessly. When they detect a level of 2 cm of water, for example, they transmit this information to a central unit, triggering alarms.”
Sadeem is the first company to provide detailed information regarding water levels and traffic, which is often accessible through social media or public reports, though rarely accurately.
In 2015, the company won KAUST’s IP-based Startup Award and began commercial and industrial operations.
Moussa described KAUST as “fuel and a pivotal point” for Sadeem. “We started here, and through KAUST we received the correct coaching, helping us to use the right language and approach the right people. It gave us the resources to thrive.”
In 2017, the Sadeem team won Best Global Startup Award at GITEX Future Stars in Dubai.
The company has helped the UAE’s Ministry of Infrastructure Development, and has worked closely with Saudi Arabia’s Madinah Development Authority. It has also deployed sensors in Mexico City, Taif and Riyadh.
Sadeem recently won one of the national finals in the Entrepreneurship World Cup.


Recent archaeological discoveries highlight Saudi Arabia as ‘a cradle of human civilizations,’ Rome conference told

Updated 06 December 2019

Recent archaeological discoveries highlight Saudi Arabia as ‘a cradle of human civilizations,’ Rome conference told

RIYADH: Saudi Arabia has become a leader in the field of archaeological research in the past five years, a major exhibition in Rome was told.

Abdullah Al-Zahrani, director-general of archaeological research and studies at the Saudi Commission for Tourism and National Heritage, said that 44 international archaeological missions had been carried out this year in the Kingdom.

He was speaking on the sidelines of the “Roads of Arabia: Masterpieces of Antiquities in Saudi Arabia Across the Ages” exhibition, which opened at the National Museum of Rome on Nov. 26.

The groundbreaking exhibition was inaugurated by Saudi Minister of Culture Badr bin Abdullah bin Farhan and Italian Minister of Cultural Heritage and Activities Dario Franceschini.

Al-Zahrani said that the Kingdom “has become one of the most advanced countries in terms of archaeological disclosures.”

“Recent discoveries by local and international missions have highlighted the Kingdom’s historical status and cultural depth as the cradle of the beginnings of human civilizations,” he said.

Archaeological discoveries continue to “instil the civilized dimension of the Kingdom,” he said.

“The religious, political, economic and cultural stature that Saudi Arabia enjoys is an extension of its long cultural heritage, in addition to its distinctive geographical position as a bridge and hub of cultural interaction between East and West that made it a meeting point for international land and sea trade routes throughout all ages,” he added.