Startup of the Week: Sadeem, a startup that can help save lives

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AN Photo byHuda Bashatah
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Updated 01 October 2019

Startup of the Week: Sadeem, a startup that can help save lives

  • Sadeem recently won one of the national finals in the Entrepreneurship World Cup

JEDDAH: Saudi-based Sadeem’s solar-powered wireless sensing system can help monitor flooding, weather, pollution and traffic conditions, reporting essential information back to relevant government agencies.
Moustafa Moussa, one of the firm’s co-founders, said: “Sadeem means nebula in Arabic, and just like a nebula, our wireless sensing network gets its power from solar energy.”
Moussa and three other co-founders, Ahmad Dehwah, Christian Claudel and Esteban Sanchez-Canepa — all from different continents — began researching the idea for the network after asking themselves: “How can we help cities? What can we bring to them?”
The idea for Sadeem came after major flooding in Jeddah on Nov. 25, 2009, which claimed more than 120 lives.
“The floods in Saudi Arabia left catastrophic damage and caused damage of more than $135 million in Jeddah and Makkah alone. That made us think of ways to improve resilience within cities,” Moussa told Arab News.

Sanchez-Canepa, a King Abdullah University of Science and Technology (KAUST) Ph.D. graduate from Mexico, said: “Our sensors are deployed in existing structures such as lamp-posts and traffic signs, and communicate with each other wirelessly. When they detect a level of 2 cm of water, for example, they transmit this information to a central unit, triggering alarms.”
Sadeem is the first company to provide detailed information regarding water levels and traffic, which is often accessible through social media or public reports, though rarely accurately.
In 2015, the company won KAUST’s IP-based Startup Award and began commercial and industrial operations.
Moussa described KAUST as “fuel and a pivotal point” for Sadeem. “We started here, and through KAUST we received the correct coaching, helping us to use the right language and approach the right people. It gave us the resources to thrive.”
In 2017, the Sadeem team won Best Global Startup Award at GITEX Future Stars in Dubai.
The company has helped the UAE’s Ministry of Infrastructure Development, and has worked closely with Saudi Arabia’s Madinah Development Authority. It has also deployed sensors in Mexico City, Taif and Riyadh.
Sadeem recently won one of the national finals in the Entrepreneurship World Cup.


Preserving heritage means securing the future, says Princess Haifa

Updated 38 min 22 sec ago

Preserving heritage means securing the future, says Princess Haifa

  • Saudi Arabia is at the 209th session to discuss international issues related to the fields of education, science and culture

PARIS: Princess Haifa bint Abdul Aziz Al-Muqrin, the Kingdom’s permanent representative to UNESCO, said that changes can only be faced with global efforts to achieve the common goals of promoting peace, building cultural bridges between nations, and empowering societies to guarantee a better future.

Saudi Arabia recently participated in the 209th session of the UNESCO Executive Council at the agency’s Paris headquarters. The Kingdom was represented at the session by Princess Haifa and a team of 26 Saudi experts from different sectors that have activities related to the scope of UNESCO’s work, such as education, culture, energy, environment, and training.

Princess Haifa said: “Despite our different cultures and languages, we share our belief that education is a right for everyone, that preserving heritage means securing the future, and that innovation and science are the bridge that will pull us out of this pandemic the world today is living.”

She said that the Kingdom supported African countries and was ready to share its experiences in various UNESCO fields, in addition to supporting action plans related to developing islands as one of its priorities in exchanging experiences, especially since the Kingdom is one of the most advanced countries in the world in the field of water desalination.

Reference was made to the Kingdom’s support for international growth and stability through the G20 presidency, specifically with regard to ensuring the continuity of education in crises, the continuation of efforts to achieve climate adaptation worldwide, and solidarity with the members of the G20 in fighting the COVID-19 pandemic.

As a member state of the UNESCO Executive Council, Saudi Arabia is at the 209th session to discuss international issues related to the fields of education, science and culture. These will be evaluated and decided upon, and the executive decisions assigned to them will be voted on, in cooperation with the council’s member states.

The Kingdom’s participation in the meetings of the UNESCO Executive Council also comes as part of its permanent presence in the international cultural and educational organization since its foundation in 1946.