Startup of the Week: Sadeem, a startup that can help save lives

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AN Photo byHuda Bashatah
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Updated 01 October 2019

Startup of the Week: Sadeem, a startup that can help save lives

  • Sadeem recently won one of the national finals in the Entrepreneurship World Cup

JEDDAH: Saudi-based Sadeem’s solar-powered wireless sensing system can help monitor flooding, weather, pollution and traffic conditions, reporting essential information back to relevant government agencies.
Moustafa Moussa, one of the firm’s co-founders, said: “Sadeem means nebula in Arabic, and just like a nebula, our wireless sensing network gets its power from solar energy.”
Moussa and three other co-founders, Ahmad Dehwah, Christian Claudel and Esteban Sanchez-Canepa — all from different continents — began researching the idea for the network after asking themselves: “How can we help cities? What can we bring to them?”
The idea for Sadeem came after major flooding in Jeddah on Nov. 25, 2009, which claimed more than 120 lives.
“The floods in Saudi Arabia left catastrophic damage and caused damage of more than $135 million in Jeddah and Makkah alone. That made us think of ways to improve resilience within cities,” Moussa told Arab News.

Sanchez-Canepa, a King Abdullah University of Science and Technology (KAUST) Ph.D. graduate from Mexico, said: “Our sensors are deployed in existing structures such as lamp-posts and traffic signs, and communicate with each other wirelessly. When they detect a level of 2 cm of water, for example, they transmit this information to a central unit, triggering alarms.”
Sadeem is the first company to provide detailed information regarding water levels and traffic, which is often accessible through social media or public reports, though rarely accurately.
In 2015, the company won KAUST’s IP-based Startup Award and began commercial and industrial operations.
Moussa described KAUST as “fuel and a pivotal point” for Sadeem. “We started here, and through KAUST we received the correct coaching, helping us to use the right language and approach the right people. It gave us the resources to thrive.”
In 2017, the Sadeem team won Best Global Startup Award at GITEX Future Stars in Dubai.
The company has helped the UAE’s Ministry of Infrastructure Development, and has worked closely with Saudi Arabia’s Madinah Development Authority. It has also deployed sensors in Mexico City, Taif and Riyadh.
Sadeem recently won one of the national finals in the Entrepreneurship World Cup.


Saudi military opens first women’s section

Updated 22 min 11 sec ago

Saudi military opens first women’s section

  • The initiative is the first to allow women to climb the ladder towards senior ranks

JEDDAH: Saudi military chief of staff, Gen. Fayyad Al-Ruwaili, launched the first military section for women in the Saudi Arabian Armed Forces on Sunday.

The director general of admission and enlistment, Maj. Gen. Imad Al-Aidan, explained the regulations of acceptance, and allocated locations where the female staff will be stationed.

Under the initiative to incorporate more women into the field, previously announced in October 2019, women can now join the military as lance corporals, corporals, sergeants, and staff sergeants in the Royal Saudi Land Forces, Air Force, Saudi Arabian Navy, Air Defense Forces, Strategic Missile Forces and Armed Forces Medical Services.

The initiative is the first to allow women to climb the ladder towards senior ranks.

Former Shoura Council member Haya Al-Muni’I previously told Asharq Al-Awsat that these new laws support women’s rights and capabilities in the Kingdom’s military.

“Naturally, they will enter a new sphere of work. It’s a reflection of a national belief in the equality between women and men,” she said.

The initiative is part of Saudi Arabia’s Vision 2030 Program, pushing for the empowerment of women and giving them more leadership positions, and highlighting the significance of their involvement across different fields.