Pakistan, Saudi Arabia to sign media deal

Special Assistant to the Prime Minister on Information and Broadcasting Firdous Ashiq Awan during a meeting with Saudi Minister for Media Turki Abdullah M. Al-Shabanah in Islamabad. (Photo/Supplied)
Updated 07 October 2019

Pakistan, Saudi Arabia to sign media deal

  • Agreement will entail cooperation between both countries’ official news agencies in a joint communication strategy

ISLAMABAD: Pakistan and Saudi Arabia will sign a cooperation agreement between their official news agencies by December, Firdous Ashiq Awan, Pakistani Prime Minister Imran Khan’s special assistant on information and broadcasting, told Arab News on Saturday. In August this year, Saudi Media Minister Turki Al-Shabanah met with Pakistani Foreign Minister Shah Mehmood Qureshi to discuss enhancing media cooperation.
Awan said: “Pakistani and Saudi state TV will have exchange programs. We’re also working on exchanges of media delegations.” She added that she will be leave “soon” for an official visit to Saudi Arabia to finalize the agreement. “We’ll finalize our framework by December 2019, and 2020 will be a new era of strong media engagements between the two countries,” Awan said. The cooperation will help change the perception of Saudi Arabia in Pakistan as an “ultra-conservative country,” she added. Under the leadership of Crown Prince Mohammed bin Salman, the Kingdom has become enlightened and progressive, Awan said. “Now, the world is getting more information about the new Saudi Arabia. We have to market this change, which both countries can do by joining hands in the fields of media and information, and for which a mechanism is being designed,” she added. Awan said Pakistan will stand by Saudi Arabia as a strong partner through enhanced media-to-media and people-to-people contacts. She stressed the need for a joint communication strategy with the Kingdom to promote and project the true image of Islam worldwide.
“It will also serve the vision of both leaders (Khan and the crown prince) to dispel the negative perception about Islam and promote the true face of Islam before the world,” Awan said.
Last month at the UN General Assembly in New York, Khan made an impassioned appeal to the West against growing Islamophobia, and warned the world about its consequences.
He also spoke of the possibility of an Islamic TV channel in collaboration with other Muslim countries to contest negative media portrayals of Muslims.

We’ll finalize our framework by December 2019, and 2020 will be a new era of strong media engagements between the two countries.

Firdous Ashiq Awan, Pakistani Prime Minister Imran Khan’s special assistant on information and broadcasting

Earlier this week, a Saudi-Pakistani parliamentary friendship committee met in Riyadh to discuss greater collaboration between institutions in both countries. Awan said Pakistan and Saudi Arabia are also improving business contacts and cooperation in the tourism sector. The Kingdom is Pakistan’s “true economic partner,” she added. Last year, Saudi Arabia gave $6 billion in aid to Pakistan and averted a balance of payments crisis. During his maiden visit to Pakistan in February this year, the crown prince signed investment agreements worth $20 billion. “When Pakistan was nearing bankruptcy, the economy was in shambles, foreign reserves were at a historic low, and we were unable even to pay back our due instalments on loans, the Saudi leadership stood by us, helped improve our foreign reserves and provided oil on deferred payment. It helped stabilize our economy,” Awan said.
“Saudis have always safeguarded Pakistan’s national interests and supported its strategic narrative.” She added that in turn, Pakistan’s armed forces are always ready to play their role in protecting the Kingdom’s national security. “Any challenge to Saudi Arabia’s security and sovereignty is a challenge for Pakistan,” she said. “Pakistan will always stand by Saudi Arabia against any threat.” Awan said Khan not only condemned last month’s attacks on two Saudi oil facilities, but described them as “an attack on Pakistan.” She added: “Riyadh could play an important role in raising the Kashmir issue at the Organization of Islamic Cooperation (OIC).”


Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

Updated 20 October 2020

Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

  • Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets
  • Shoueiry founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region

RIYADH: Publicis Groupe MEA today announced the departure of Kamal Dimachkie, chief operating officer, Publicis Communications, UAE and Lower Gulf. Dimachkie is a senior executive who joined Leo Burnett in February 1985. The company has appointed Samer Shoueiry to assume the role in conjunction with his current responsibilities as chief digital officer, Publicis Communications, Middle East from Dec. 1. Dimachkie’s decision to leave comes after 33 years with the company. He will leave his current position on Dec. 31 and continue to act in a consultative capacity until June 2021 in order to ensure a smooth transition.

Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets including the US, Lebanon, Saudi Arabia, Bahrain, Kuwait and the UAE.

Raja Trad, executive chairman at Publicis Groupe MEA said: “I respect Kamal’s decision. He has been a friend and a colleague for over three decades, and not just I but the entire Publicis Groupe family will miss him. His tenure at the Groupe has been characterized by a clear commitment to values that are central to our philosophy. Kamal’s adept leadership propelled the agency to new heights — we won more than 250 accolades and added numerous international and local clients to our roster. I want to thank him for his immeasurable contribution to the Groupe and wish him all the best for his professional future.”

Dimachkie added: “Leo Burnett and Publicis Groupe have been my life for the past 33 years, and I am proud to have been a part of a glorious journey during which I have had the opportunity to serve the company in different roles in six countries, to have contributed to numerous clients and raised the bar internally and within the industry. Part of this has been the joy of working with a wonderful team and leadership, whom I have partnered with, learnt from and shall forever call my friends and brothers in arms. I am grateful to have lived the glory days of advertising with one of the best agencies in the world and to have worked with some of the most inspiring and creative people. I look forward to working with Samer on the upcoming transition and wish him success in his new role.”

Shoueiry, who will take on Dimachkie’s role, has over 21 years of experience across business, design and innovation. He has consistently delivered a robust performance in Publicis’ Experience Design and Experience Strategy, founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region.

Commenting on his appointment, Trad said: “Samer has a record of leadership and value creation, deep experience in generating groundbreaking brand experiences, as well as a focus on strategic design, innovation excellence and a strong technological footing. I look forward to continuing to work closely with him to drive our digital transformation in the region and support the spread of innovation through investments in our people, technology, platforms and tools. Together, we will ensure that we continue to move our business forward in the Connected Age through a data-led, digital-first approach.”

Shoueiry further added: “Kamal has built a strong foundation for future growth, including strengthening our team and expanding our scope of work. The current climate has accelerated digital transformation globally, and we are looking at a future where online and offline coexist to augment consumer experience in an interconnected brand universe. E-commerce is a necessity, digital equities are your flagship stores, search and social your new outdoor. With this new beginning, I will focus on further strengthening our creative strategy-to-results development to offer the best consumer-centric experiences and build brand value.”