Ahmed Al-Mehmadi, executive director of communications at Saudi Arabia’s General Entertainment Authority

Ahmed Al-Mehmadi
Updated 06 November 2019

Ahmed Al-Mehmadi, executive director of communications at Saudi Arabia’s General Entertainment Authority

  • Since the announcement of the Saudi Vision 2030, the Kingdom is taking various steps to diversify its economy with a focus on boosting entertainment and leisure activities in the country

Ahmed Al-Mehmadi is the executive director of communications at Saudi Arabia’s General Entertainment Authority (GEA).
He has been working with the GEA since February 2018. Al-Mehmadi has a vast experience in marketing. Before joining the GEA, he worked in various key positions in Nadec Foods. During his over a decade-long association with Nadec, which he joined as a senior brand manager in 2007, Al-Mehmadi climbed the corporate ladder by proving to be a result-oriented professional.
Al-Mehmadi also worked as a property portfolio coordinator with Eimar Arabia from April 2005 to July 2007.
He obtained a bachelor’s degree in marketing from King Fahd University of Petroleum and Minerals (KFUPM), Dhahran. During his studies, he worked as a trainee at Unilever Arabia and was later appointed Unilever campus coordinator at KFUPM.
Since the announcement of the Saudi Vision 2030, the Kingdom is taking various steps to diversify its economy with a focus on boosting entertainment and leisure activities in the country.
The GEA is playing an active role to achieve the goals set in Vision 2030 by organized a range of different events across the Kingdom.
Commenting on the activities at Riyadh Season, Al-Mehmadi said: “It is such an exciting time for the Kingdom, as we not only open our doors to an increasing array of world-class entertainment options, but also witness the enthusiasm with which it is embraced by our residents.”


Oman, UAE praise Saudi Arabia for reaching a deal between Yemeni parties

Updated 17 min 47 sec ago

Oman, UAE praise Saudi Arabia for reaching a deal between Yemeni parties

  • Gulf countries praise Saudi Arabia’s role in brokering the Riyadh Agreement.
  • The deal ends a feud between the government and the STC and refocuses efforts on fighting the Houthi militia

RIYADH: Oman welcomed on Tuesday Saudi Arabia’s efforts in bringing together the Yemeni government and southern separatists to sign a power sharing agreement. 
The two parties signed the Saudi-brokered deal in Riyadh last week to end a power struggle in the country’s south. Crown Prince Mohammed bin Salman hailed the agreement as a step toward a wider political solution to the Yemen conflict.
Oman’s foreign ministry said it “hopes the agreement will pave the way for a comprehensive settlement in Yemen.”
Saudi Arabia’s Deputy Defense Minister, Prince Khalid bin Salman, visited Oman on Monday and met Sultan Qaboos bin Said.
The UAE Cabinet also welcomed on Tuesday the signing of the agreement and expressed confidence that it will establish a “new era of unified and effective work to meet the aspirations of the Yemeni people.”
“The Cabinet affirmed the UAE’s support for all efforts exerted by Saudi Arabia, through its leadership of the Arab Coalition, in order to stabilize Yemen and allow it to regain it role in the region,” the state WAM news agency reported.
The new arrangement calls for an equal number of ministries between the Southern Transitional Council (STC) and the government of President Abd-Rabbu Mansour Hadi.
The Kuwaiti Cabinet also welcomed the Riyadh Agreement on Monday and thanked Saudi Arabia for its efforts.
Yemen’s government was forced to flee the capital Sanaa when Houthi militants and their allies seized the city in 2014. 
The government and the STC are part of a military coalition against the Iran-backed Houthis, which also includes Saudi Arabia and the UAE.