Ahmed Al-Mehmadi, executive director of communications at Saudi Arabia’s General Entertainment Authority

Ahmed Al-Mehmadi
Updated 06 November 2019

Ahmed Al-Mehmadi, executive director of communications at Saudi Arabia’s General Entertainment Authority

  • Since the announcement of the Saudi Vision 2030, the Kingdom is taking various steps to diversify its economy with a focus on boosting entertainment and leisure activities in the country

Ahmed Al-Mehmadi is the executive director of communications at Saudi Arabia’s General Entertainment Authority (GEA).
He has been working with the GEA since February 2018. Al-Mehmadi has a vast experience in marketing. Before joining the GEA, he worked in various key positions in Nadec Foods. During his over a decade-long association with Nadec, which he joined as a senior brand manager in 2007, Al-Mehmadi climbed the corporate ladder by proving to be a result-oriented professional.
Al-Mehmadi also worked as a property portfolio coordinator with Eimar Arabia from April 2005 to July 2007.
He obtained a bachelor’s degree in marketing from King Fahd University of Petroleum and Minerals (KFUPM), Dhahran. During his studies, he worked as a trainee at Unilever Arabia and was later appointed Unilever campus coordinator at KFUPM.
Since the announcement of the Saudi Vision 2030, the Kingdom is taking various steps to diversify its economy with a focus on boosting entertainment and leisure activities in the country.
The GEA is playing an active role to achieve the goals set in Vision 2030 by organized a range of different events across the Kingdom.
Commenting on the activities at Riyadh Season, Al-Mehmadi said: “It is such an exciting time for the Kingdom, as we not only open our doors to an increasing array of world-class entertainment options, but also witness the enthusiasm with which it is embraced by our residents.”


Prince Khalid says Saudi Arabia’s 90th national day renews pride 

Updated 20 min 44 sec ago

Prince Khalid says Saudi Arabia’s 90th national day renews pride 

Saudi Arabia’s Vice Minister of Defense, Prince Khalid bin Salman congratulated King Salman and Crown Prince Mohammad bin Salman, and the people of the Kingdom on National Day. 
“(National Day) renews pride in our past,” the prince said on his official Twitter account on Wednesday, adding that it increased the nation’s ambition for its future.
“On National Day we recall the glories of the founding founder, King Abdulaziz - may God rest his soul - and the heroism of the faithful who sacrificed their lives for our homeland,” he said. 
Saudi Arabia marked its 90th National Day with an announcement from the General Entertainment Authority that the first concert will be held under the motto “mettle to the top,” and feature superstars Rashid Al-Majed and Aseel Abu Bakr in Green Halls in Dammam.
This year, Saudi Arabia marks its national day amid the coronavirus global pandemic.

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