Huda, Mona Kattan promise ‘positive vibes’ on social media amid coronavirus pandemic

The brand, helmed by Iraqi-American sisters Huda and Mona Kattan, also invited customers to reach out to them on social media if they were feeling “lonely or anxious.” (Getty Images)
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Updated 22 March 2020

Huda, Mona Kattan promise ‘positive vibes’ on social media amid coronavirus pandemic

DUBAI: As the coronavirus pandemic takes hold of the Middle East, regional entrepreneurs have taken to social media about how the crisis will affect their businesses. Dubai-based beauty brand Huda Beauty issued a statement on Saturday saying that the Huda Beauty team has “taken serious and swift measures to ensure that we all come through this trying time together,” such as working from home and facilitating social distancing.

The brand, helmed by Iraqi-American sisters Huda and Mona Kattan, also invited customers to reach out to them on social media if they were feeling “lonely or anxious.”

“We know that this is a very difficult time for many of you and you are not alone. If you’re feeling lonely or anxious during this time, we’re always here to support and uplift you on our @HudaBeauty Instagram and blog, TikTok, Snapchat and other social media accounts. We’ll be sending positive and uplifting vibes your way always,” they added in the statement.




Huda Beauty released a statement on social media. 

Huda routinely takes to her social media platforms to upload humorous videos, memes and skits, including a recent video post with her husband Christopher Goncalo parodying what it is like to date during the coronavirus pandemic.

Additionally, the cosmetics empire is offering free global shipping on all purchases made on HudaBeauty.com.

“Hi my loves, we wanted to take a moment to reach out to you, to check in and let you know what we’re doing in the midst of the Covid-19 pandemic,” began the lengthy statement, posted on Instagram Stories. 

“The wellbeing of our teams, their communities and all of you means everything to us, which is why we’ve taken serious and swift measures to ensure that we all come through this trying time together,” continued the text. “To ensure everyone’s safety, our global teams have been working from home for over two weeks. Many of our retail partners have also closed in order to facilitate social distancing and we’re supporting all our amazing in-store ambassadors with paid leave during this time,” said the statement.

The letter concluded by asking people to do all they can to “spread kindness and positivity” to loved ones and the community.

Huda and Mona Kattan were set to headline VidCon Abu Dhabi, which was set to take place from March 25 to March 28, but has since been postponed until December.


Missing your salon? How to care for your hair while you #StayHome

We speak to a hair expert on the dos and don’ts of at-home hair care. (File/Instagram)
Updated 30 March 2020

Missing your salon? How to care for your hair while you #StayHome

DUBAI: As salon-goers face the closure of spas, salons and barbershops, we speak to Haneen Odeh, founder of UAE’s Snob salon for her take on the dos and don’ts of at-home hair care.

Many men and women who rely on salon visits to keep their lengths healthy could be left wondering what to do between now and their next visit to a professional hair stylist. But just as important is what not to do (read: DIY trim job) to avoid ruining your hair and having to impose your own personal period of self-isolation once the pandemic is over due to a ruined haircut you tried to pull off in the bathroom mirror.

Don’t bleach your own hair
“For those who usually go to the salon to dye their lengths blonde, roots may be starting to show now. And while it might be tempting, I would strongly urge to not bleach your own roots. Lightening dark hair is a very complex multi-step process that requires years of experience and professional grade products only available at salons. Bleaching your hair incorrectly might result in burning and damaging your hair. Instead, opt for a root spray such as the L'Oreal Paris Magic Root Cover Up Concealer Spray. Otherwise, you can always conceal your dark roots with a headband or try wrapping your hair up with a scarf.” 

Do deep conditioning treatments
“Use this time to nourish your hair with a deep conditioning treatment. A lot of people simply apply it in the shower on wet hair for a few minutes and call it a day, but that way means that your lengths aren’t getting the full benefits of the product. Think of hair like a sponge, when it’s wet, it’s already full of water and cannot absorb anything more. So to make sure the product is fully absorbed into your locks, towel dry your hair after shampooing and then apply the treatment. Leave it on for 15-20 minutes and then rinse. You’ll see a huge difference.” May we suggest The Let It Go Circle hair mask from Davines, which is designed to boost hydration and revitalize dry and brittle strands?  

Don’t pick up the scissors
“When you’re bored, it might be tempting to pick up the scissors but, and I can’t stress this enough, don’t trim your own bangs or make any big changes to your hair cut on your own. It will inevitably go wrong and you will end up paying more to get it fixed in the long run. Try out some new hairstyles instead. There are plenty of tutorials on YouTube so experiment a little and get your hair professionally cut once it’s safe to do so.”

 Don’t over wash
“The more you wash your strands, the more you strip the scalp of its natural oils, and that in turn makes the scalp produce even more oil, which causes you to wash your hair more often — and the cycle goes on and on. Now is the perfect opportunity to give your lengths a break and cut down on the washing. Your hair might get oily, but once the adjustment period is over, you will notice that it will require less frequent washing.”

Do try scalp treatments
“Too often, we pay attention to the lengths of our hair and give our scalp no attention. But caring for your scalp improves the overall health of your tresses, stimulates hair growth and gets rid of dandruff due to product buildup. Scalp treatments range from serums to salt scrubs, so pick a product that suits your hair needs. Le Labo's basil-scented Scrub Shampoo uses black sea salt and menthol to clear away dirt and cool scalps down.”