Why the bidet is making a comeback in coronavirus-stricken West

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Updated 04 April 2020

Why the bidet is making a comeback in coronavirus-stricken West

  • Long a fixture in Arab and Asian toilets, device is now getting a second look in US and Europe
  • Attention to bidets comes as toilet-paper rolls become a symbol of panic buying in the West

WASHINGTON, DC: As the number of COVID-19 cases in the US continues to swell, a declared national emergency and state-wide lockdowns have led to a run on all kinds of products, from face masks and hand sanitizers to bottled water and canned food.

Turning into something of a holy-grail product, toilet paper has become the symbol of panic buying, the new normal in consumer behavior.

Across the US, throngs of patrons are tearing through supermarket aisles, loading toilet paper into overfull shopping carts.

Companies that help supply this everyday paper product were caught flat-footed, as stockpiling has led to shortages resulting in whole aisles being wiped clean.

“The hallmark of a crisis is loss of control, the sense that you have no say over how your life will evolve,” said Adam Alter, author of the marketing book “Irresistible” and a professor at New York University’s Stern School of Business.

“One way to take back that control is to find it in places where it still happens to be available, particularly in how you spend your money and the kinds of things you acquire,” he added.

“Toilet-paper hoarding makes sense when you consider that in many — but certainly not all — cultures, there’s no obvious alternative to toilet paper. It serves a purpose that people consider a necessity, and once people begin to hoard toilet paper, they send a signal that the product is scarce and so those necessary needs might not be met.”

FASTFACTS

  • 57 Toilet-paper sheets used daily by avg. American
  • 36 billion Toilet-paper rolls used by Americans yearly
  • 15 million Trees lost to US toilet-paper consumption
  • 253,000 Tons of bleach used in making toilet paper for US

The White House issued a statement urging Americans to ease up on stockpiling: “Supply chains in the United States are strong, and it is unnecessary for the American public to hoard daily essentials.”

The American Forest and Paper Association said in a statement: “Rest assured, tissue products continue to be produced and shipped.”

Such reassurances have fallen on deaf ears. No matter how quickly toilet paper is replenished, it is not staying on shelves for long.The supply chain is strained and production has reached capacity.

That has motivated desperate Americans to look for alternatives, and “very few exist that won’t clog your pipes,” said Alter.

A growing number of people are turning to an Old World device that has finally begun to gain traction in the US: The bidet.




Toilet paper is not staying on supermarket shelves for long and production has reached capacity, motivating customers to look for alternatives. (AFP )

A bidet, popular in the Middle East and parts of Asia, is a bowl designed to be sat on or a water hose for the purpose of washing after using the loo.

During the past couple of months, various bidet manufacturers have been struggling to cope with skyrocketing demand.

“Due to the increase of bidets sales, many items are on backorder or out of stock with all of the main suppliers in the industry,” said hellotushy.com, a company that brands itself as a “team of crusaders, fighting for clean bums and reduced global wastefulness … and ultimately turning people into born-again bidet lovers.”

According to Jason Ojalvo, CEO of Tushy, “Things started ramping up on March 9 and hit an insane high on March 13. We had a few days where we sold over $500,000 a day, including a day where we hit $1 million in sales.”

Born in France in the 1600s, the bidet took centuries before arriving at its present-day version.

Americans were first introduced to the bathroom fixture during World War II. American troops stationed in Europe would often see bidets in the bathrooms of brothels, and so came to associate them with sex work.

Given the country’s puritanical past, the returning troops were reluctant to introduce the device to their homeland. It became associated with sin, French hedonism and sexuality.

The device continued to evolve and morph into different variations, including a mini-shower attachment connected to the toilet.

The popularity of the plumbed bidets spread in Western Europe, the Middle East and Asia, as well as Latin America.

The device is still ubiquitous in Italy, Argentina and many other places, even though it is disappearing from the country where it was created.

In the 1960s, the American Bidet Co. took another run at making the bidet more acceptable to Americans by adding a spritzing function to the seat.

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The original inventor, Arnold Cohen, wanted to change the “habits of a nation, weaning us off” toilet paper.

Although he installed thousands of those seats all over New York, the result was a fiasco.

“Advertising was a next-to-impossible challenge,” Cohen said. “Nobody wants to hear about Tushy Washing 101.”

He gave up and left for Japan, a nation that actually listened to his message.

“Since the late 1800s, we have been led to believe that toilet paper does the job,” Miki Agrawal, the founder of Tushy, told Arab News via email.

“But all it does is cost us money every month (to the tune of billions of dollars per year if you add us all together), kills millions of trees per year, and causes chronic infections and disease down there.

“I mean, would you jump into your shower, NOT turn on the water, and start wiping down your body with dry paper?

“People would call you crazy! So why are we doing that to the dirtiest part of our body? It’s time to upgrade our toilet habit from dry toilet paper to a precise stream of clean water."

For his part, Jim Ace, a senior campaigner and action manager at STAND.earth, cautioned: “It’s important to keep in mind that not everyone has access to clean water, so for some people, bidets simply can’t be part of the solution right now.

“But where possible, bidets are an affordable, environmentally responsible alternative to toilet paper that destroys forests and harms wildlife.

“Our current public-health and economic crisis has motivated Americans to look for alternatives.




A woman carries groceries and toilet paper in New York City. (Photo by Angela Weiss / AFP)

“Charmin toilet paper can cost more than $1 a roll, while portable bidets can cost less than $10 and bidet attachments can cost less than $50.

“Countries around the world already use bidets, and in the US they’re starting to make economic — and environmental — sense.”

Over a year ago, STAND.earth sounded the alarm over the havoc toilet paper was wreaking on the environment.

Largely made of fresh-cut trees, toilet paper involves chopping down globally important forests such as the Boreal in Canada, which has declined more than 9 percent since 2000 from logging.

Toilet paper harms wildlife, causes soil erosion and requires lots of energy, water and chemicals to produce, which in turn pollutes our air, water and climate.

“Wiping our bottoms with fiber made from trees makes no environmental sense,” Ace said. “We’re literally flushing our forests.”


Resumed cargo flights: Thaw in Israel-Turkey ties?

Updated 25 May 2020

Resumed cargo flights: Thaw in Israel-Turkey ties?

  • Ankara’s involvement in Syria’s Idlib province against the Tehran-backed Assad regime has recently provided a common denominator for Turkey and Israel to reconcile
  • Israel’s treatment of the Palestinians remains a major irritant in relations with Ankara – Recep Tayyip Erdogan on Sunday reiterated his support for the Palestinians

ISTANBUL: Israeli airline El Al has resumed cargo flights twice weekly between Tel Aviv and Istanbul for the first time in 10 years — a sign that decade-long bilateral tensions might be easing.
A cargo flight landed in Istanbul on Sunday morning to pick up humanitarian aid and protective equipment destined for US medical teams fighting COVID-19.
Burhanettin Duran, head of the Ankara-based think tank SETA, wrote that Turkey’s regional empowerment is “obliging Israel to search for normalization steps with Ankara.”
Dr. Nimrod Goren, head of the Israeli Institute for Regional Foreign Policies, said the cargo flight is a positive and visible development in bilateral relations that was probably approved by top government officials on both sides and required diplomatic efforts.
“However, the fact that this step takes place in parallel to a discussion about Israeli annexation in the West Bank, and to criticism of annexation by regional and international actors, might impact how it’s viewed in Turkey,” he told Arab News.
Goren said while the Israeli and Turkish governments continue to have significant policy differences, they should work to restore their relations to ambassadorial level, and to relaunch a strategic dialogue on regional developments of mutual interest.
“The forming of a new Israeli government, and the appointment of Gabi Ashkenazi as a new foreign minister, could be an opportunity to do so, and the cargo flight brings some positive momentum,” he added.
Turkey expelled Israel’s ambassador in May 2018 after the US moved its embassy from Tel Aviv to Jerusalem.
Ankara’s involvement in Syria’s Idlib province against the Tehran-backed Assad regime has recently provided a common denominator for Turkey and Israel to reconcile, as it also serves the latter’s strategic interests in weakening the Iranian presence in Syria.
But Israel’s treatment of the Palestinians remains a major irritant in relations with Ankara. Turkish President Recep Tayyip Erdogan on Sunday reiterated his support for the Palestinians. 
In a video message on Twitter, he said the issue of Jerusalem “is a red line for all Muslims worldwide.”
He added that Israel’s “new occupation and annexation project … disrespects Palestine’s sovereignty and international law.”
Ryan Bohl, Middle East analyst at geopolitical-risk firm Stratfor, told Arab News: “Turkey is trying to create economic ties with Israel because … Erdogan is finding the political ground changed, caused in part by demographic changes as young Turks are less incensed by the Palestinian issue, and in part by a general weariness among Turks about putting too much skin in the game to solve the Palestinian question,” 
Israel is expected to annex large parts of the occupied West Bank on July 1 under the terms of a coalition government agreement. Ankara has strongly criticized the plan.
Israeli and Turkish officials are rumored to have held talks behind closed doors to reach a deal on maritime borders and exclusive economic zones in the eastern Mediterranean. 
Israel’s Foreign Ministry recently said it was “proud of our diplomatic relations with Turkey.”
But Goren said it is currently unlikely that Israel will advance a maritime demarcation deal with Turkey as it would shake several regional balances at the same time.
“It will put in jeopardy, and run in contrast to, the important alliances in the eastern Mediterranean that Israel has fostered in recent years with Greece, Cyprus and Egypt,” he added.