Facebook donates $2.1 million to support Lebanon

Facebook MENA has donated $2.1 million to aid the recovery effort in Lebanon. (Shutterstock)
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Updated 12 August 2020

Facebook donates $2.1 million to support Lebanon

  • Managing Director Facebook MENA Ramez Shehadi: We are donating more than $2.1 million to local hospitals, medical institutions and NGOs
  • Ramez Shehadi: We’re working with hospitals and local partners to launch local access to our blood donation tool — allowing donors to find nearby blood donation centers in need of support

DUBAI: Facebook is giving millions to local hospitals, medical institutions and NGOs in Lebanon to support relief and recovery efforts in Beirut following the devastating blast there.

“In support of the vital work that organizations and individuals are doing on the ground in Beirut, we are donating more than $2.1 million to local hospitals, medical institutions and NGOs to support relief and recovery efforts, $1 million of which has been matched by our community as part of a Facebook fundraiser,” said Ramez Shehadi, managing director, Facebook Middle East and North Africa.

“Moreover, we’re working with hospitals and local partners to launch local access to our blood donation tool — which allows blood donors to find nearby blood donation centers in need of support — and supporting local newsrooms impacted. We will continue to work with different organizations that are making a real difference at this critical time,” Shehadi said.

Sheryl Sandberg, chief operating officer of Facebook, said in a post: “Facebook is doing what we can to help those struggling in the aftermath. Our safety check tool was activated soon after the explosion, with tens of thousands of people using it to let their friends and loved ones know they were OK. Hundreds of thousands of people visited our crisis page to get accurate information and request help, and we have seen our community come together to search for the missing and offer places to sleep to those who have lost homes. And we are launching our blood donation tool in Lebanon in partnership with local hospitals and others to point local blood donors to nearby blood donation centers.”

Additionally, the Facebook Community activated the safety check feature; and the crisis page is a resource for all those looking for help and support, from searching for missing loves ones to providing services such as blood donations.


TishTash finds new way in COVID world to connect with audiences

Updated 21 September 2020

TishTash finds new way in COVID world to connect with audiences

  • Two-hundred influencers and media “drove through” the event without having to leave their cars
  • The path from entry to exit was filled with the latest beauty, health and wellness trends, interspersed with a few branded surprises along the way

DUBAI: TishTash, a boutique beauty and wellness communications agency, came up with a creative new way to connect and engage with influencers and media while staying physically distant and safe. 
The company partnered with Costa Coffee on Al-Wasl Road, Dubai, to hold its #TishTashThru event in a drive-thru style.
Two-hundred influencers and media “drove through” the event without having to leave their cars. 
The path from entry to exit was filled with the latest beauty, health and wellness trends, interspersed with a few branded surprises along the way.
With attendees given an hourly slot in which to arrive, motivational messages greeted cars as they wound their way through the drive thru. 
Brands including Kibsons, Earth Goods, Missha, Medcare, Vierro, Citron, FC Beauty, Prickly Pear, Skin Republic, Izil Beauty, Caha Capo, Mustela and Champion Cleaners showcased their seasonal launches, allowing attendees to get an exclusive preview of new products and ventures.
Attendees exited with wellness-orientated tips and tricks, a beauty stash, and their Costa order of choice from the new Value Menu.
“It was an amazing event delivered by the team at TishTash. What seemed like a crazy idea was brought to life and delivered fantastically,” said Shemaine Jones, head of marketing at Emirates Leisure Retail.
“We reached over 200 influencers in a fun and safe manner, the coverage has been amazing, and we had the highest attendance of any event we’ve ever done. Thank you to the amazing TishTash team.”