From Jeddah to New York, Egyptian star Mohamed Ramadan is lighting up billboards

Egyptian star Mohamed Ramadan is releasing his new single with French rapper Gims on Sept. 6. Instagram
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Updated 06 September 2020

From Jeddah to New York, Egyptian star Mohamed Ramadan is lighting up billboards

DUBAI: An image of Egyptian star Mohamed Ramadan will be projected on a Spotify billboard on one of the world’s most famous landmarks, Times Square in New York City, to promote his new song, “Ya Habibi,” a collaboration with French-Congolese hip hop star Gims released on Sept. 6. 

Ramadan, who gained prominence for his catchy lyrics and instantly-viral dance moves, will also feature in an advertisement for the streaming giant on the world’s largest LED screen, situated on Jeddah’s Old King Road.

It’s not the first time the Egyptian star has featured on a Spotify billboard. Back in July, Ramadan’s single “Tik Tok” was promoted in Times Square in a bid to highlight the music and culture of the Middle East and North Africa.

 
 
 
 

 
 
 
 
 
 
 
 
 

#timessquare #newyork #usa #tiktok #musicvideo

A post shared by Mohamed Ramadan (@mohamedramadanws) on

“Spotify is the place for music discovery. We make it easier for people to discover music and for artists to meaningfully engage with their fans,” said Wissam Khodur, artist & label partnerships lead for MENA, in a released statement.

 “Artists are looking at Spotify as the first place for audience development and Spotify’s ability to help artists build their brand through our campaigns is a key part of why they want to work with us.”

 
 
 
 

 
 
 
 
 
 
 
 
 

Be ready for big surprise #egypt #france #uae #ثقة_في_الله_نجاح #محمد_رمضان #mohamed_ramadan

A post shared by Mohamed Ramadan (@mohamedramadanws) on

Commenting on the streaming giant’s campaign, Ramadan said, “I’m really excited to take our music to new audiences. It was a great experience collaborating with Gims and to see our track light up the streets of New York and Jeddah, is special.”

The first time an Arabic recording artist was given the spotlight in New York’s prominent location was last year, when renowned Egyptian singer Amr Diab was featured on Spotify’s billboard in the most-visited landmark in the Big Apple.

 


What We Are Eating Today: Melted

Updated 23 October 2020

What We Are Eating Today: Melted

A group of Saudi friends with a tasty business idea have found sweet success with their chocolate brownie venture.
The pals launched their project, Melted, in Jeddah four years ago to establish their own brand of brownies and their creations have since proved a hit with connoisseurs of the confection.
Melted offers an array of mouthwatering multiflavored brownies including classic chocolate milk, lotus, peanut butter chocolate, and Arabic coffee while its recently released rich, dark chocolate, raspberry brownie bar adds a fruity twist to the range.
Its signature cookie is chewy, warm, and filled with a mix of chocolate chips and Melted also produces seasonal flavors such as birthday blondies, and colorful vanilla fudge bars. In addition, its Karak bars are a cakey combination of black tea, cardamom, and cloves infused with sweet notes of cinnamon.
All the bars are served in jars with the customer’s name printed on the side.
For more information visit Instagram @melted.sa