From Jeddah to New York, Egyptian star Mohamed Ramadan is lighting up billboards

Egyptian star Mohamed Ramadan is releasing his new single with French rapper Gims on Sept. 6. Instagram
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Updated 06 September 2020

From Jeddah to New York, Egyptian star Mohamed Ramadan is lighting up billboards

DUBAI: An image of Egyptian star Mohamed Ramadan will be projected on a Spotify billboard on one of the world’s most famous landmarks, Times Square in New York City, to promote his new song, “Ya Habibi,” a collaboration with French-Congolese hip hop star Gims released on Sept. 6. 

Ramadan, who gained prominence for his catchy lyrics and instantly-viral dance moves, will also feature in an advertisement for the streaming giant on the world’s largest LED screen, situated on Jeddah’s Old King Road.

It’s not the first time the Egyptian star has featured on a Spotify billboard. Back in July, Ramadan’s single “Tik Tok” was promoted in Times Square in a bid to highlight the music and culture of the Middle East and North Africa.

 
 
 
 

 
 
 
 
 
 
 
 
 

#timessquare #newyork #usa #tiktok #musicvideo

A post shared by Mohamed Ramadan (@mohamedramadanws) on

“Spotify is the place for music discovery. We make it easier for people to discover music and for artists to meaningfully engage with their fans,” said Wissam Khodur, artist & label partnerships lead for MENA, in a released statement.

 “Artists are looking at Spotify as the first place for audience development and Spotify’s ability to help artists build their brand through our campaigns is a key part of why they want to work with us.”

 
 
 
 

 
 
 
 
 
 
 
 
 

Be ready for big surprise #egypt #france #uae #ثقة_في_الله_نجاح #محمد_رمضان #mohamed_ramadan

A post shared by Mohamed Ramadan (@mohamedramadanws) on

Commenting on the streaming giant’s campaign, Ramadan said, “I’m really excited to take our music to new audiences. It was a great experience collaborating with Gims and to see our track light up the streets of New York and Jeddah, is special.”

The first time an Arabic recording artist was given the spotlight in New York’s prominent location was last year, when renowned Egyptian singer Amr Diab was featured on Spotify’s billboard in the most-visited landmark in the Big Apple.

 


Lebanese teen Nour Ardakani is global pop group Now United’s first Arab member

Updated 21 September 2020

Lebanese teen Nour Ardakani is global pop group Now United’s first Arab member

DUBAI: The search for global music group Now United’s newest member is finally over. Enter Nour Ardakani, the 18-year-old singer from Lebanon, who is set to become the band’s 16th member – and first Arab – after an extensive, months-long search for talent across the Middle East and North Africa.

Ardakani was hand-picked by Simon Fuller, the man who founded popular British girl band The Spice Girls and created “American Idol.”

“I think you are absolutely wonderful, and I think you would be perfect to join the group. And I would like to invite you to be the next member of Now United,” Fuller told the singer and dancer in a video call.

“Seriously, it’s me? You picked me?” asked Ardakani, to which Fuller replied: “You got it.”

The singer, who currently resides in Beirut with her family, joins fellow group for the band’s latest single “Feel It Now.”

Founded in 2017, the multinational music group announced in November last year that they were looking for a new member from the MENA region.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nour Ardakani (@noursmusicdiary) on

Out of thousands of hopefuls in the Middle East and North Africa, 13 were shortlisted and invited to participate in a virtual audition last week in front of Fuller. Eventually, it came down to Ardakani and a 15-year-old Emirati singer, Alya Al-Ali.

Fuller picked Ardakani after hearing her recording of Now United’s song “Habibi.”