One Za’abeel completes record-breaking cantilever lift

The Link is a panoramic sky concourse that connects the two towers of One Za’abeel.
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Updated 13 September 2020

One Za’abeel completes record-breaking cantilever lift

Japanese architectural, engineering, and urban design firm Nikken Sekkei has confirmed that the world’s longest cantilevered building, The Link, which connects the towers of the One Za’abeel mixed-use development in Dubai, has been lifted into place.

The company, which began work on the project in 2014 as lead consultancy, was responsible for the concept and design of the two-tower structure and the unique cantilever design that connects both towers.

Dr. Fadi Jabri, Nikken’s executive officer, principal responsible for MENA, CIS, India, Australia, and Europe regions, said: “Designing the world’s longest-occupied cantilevered building was an ambitious challenge in itself. However, designing an offset cantilever between two towers, 100 meters above a busy highway, was a challenge of ingenuity and imagination none of us had ever faced before.”

“The lifting process was incredible. The initial lift on Aug. 18 was a mere 10 cm to check for cable stretching and the building’s reaction to the strain ... A further 1 meter lift took place a week later, followed by the main event, three days later — the final 100 meter lift into place,” added Jabri.

The skyscraper building is a mixed-use two-tower project overlooking a total built-up area of over 470,000 square meters. Located at the heart of the city and at the gate of the Dubai International Financial Centre, the development incorporates luxury residences, a One & Only ultra-luxury hotel and serviced apartments, and premium, Grade A office spaces, a retail podium, and a panoramic sky concourse.

The Link, which will float 100 meters above the ground, is a panoramic sky concourse that connects the two towers of One Za’abeel. The structure will house a choice of attractions, including Michelin-starred restaurants, observation decks, and an infinity pool.

A team of architects and engineers from Nikken formed the core team for all design features, which subsequently grew to a multinational team of more than 1,200 experts from a variety of disciplines.

“The concept for the design was to express Dubai’s pioneering spirit and its warm welcome based on family values in the form of two graceful ‘father and son’ towers with a ‘strong bond’ — The Link — 100 meters above a major highway forming the gateway. A gently sloping podium represents a welcoming gesture, and the bold expression of The Link represents the pioneering spirit of Dubai,” said Jabri.

PepsiCo & SFA launch movement for athletic lifestyle

Updated 20 September 2020

PepsiCo & SFA launch movement for athletic lifestyle

The Saudi Sports for All Federation (SFA) and PepsiCo have announced a partnership that aims to make sports more accessible, facilitating a better quality and balanced lifestyle for people of all ages and abilities in the Kingdom. The 2-year collaboration will see both partners work toward achieving the nation’s goal of increasing participation in weekly sports by 40 percent by 2030.

Four key pillars — Endorse, Promote, Enable and Activate — are at the core of the partnership, in which PepsiCo endorses the SFA’s program of sports activities through an integrated, impactful marketing and communications campaign. This endorsement is centered on “Harek,” a new movement revealed on Sunday, which is being spearheaded by PepsiCo in collaboration with the SFA to encourage a more active lifestyle and participation in SFA events.

Harek, which means “move,” has been designed with its own identity and characterizes key principles of inclusivity, longevity, inspiring action, and is rooted in local culture.

Both partners will unite to promote key events including Family Activity Days, Neighborhood League Football, and virtual fitness activity as more people are now exercising at home. The partnership has enlisted PepsiCo’s support as the “beverage and nutrition partner” at SFA-selected events, anchored around brands such as Aquafina and Quaker Oats. 

The partnership was marked on Sunday with a signing event attended by President of SFA Prince Khaled bin Alwaleed bin Talal, and officiated by Managing Director of SFA Shaima Saleh Al-Husseini, alongside Tamer Mosalam, Gulf and Levant foods vice president and business unit general manager at PepsiCo.

“This partnership is a great example of how the government is working with the private sector to encourage widespread participation in sports and athletic activities,” said Al-Husseini. “This is not just a step, but a leap in the right direction, setting the pace for the adoption of healthier habits.”

“By working hand-in-hand with the SFA, PepsiCo looks forward to getting Saudi citizens and residents engaged in a wide variety of sport and leisure pursuits, and help the Kingdom pursue its ambition of being among the leaders in selected sports regionally and globally,” said Mosalam.