Facebook aims to make shopping easier across its ecosystem

Facebook aims to make shopping easier across its ecosystem
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According to Facebook data, total daily conversation from people and businesses on Messenger and Instagram grew by more than 40 percent. (Supplied)
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Updated 12 December 2020

Facebook aims to make shopping easier across its ecosystem

Facebook aims to make shopping easier across its ecosystem
  • People are going online more to plan their purchases in advance, Facebook’s EMEA vice president Nicola Mendelsohn says

DUBAI: Amid global controversy over Facebook being broken up as the US Federal Trade Commission (FTC) filed an antitrust lawsuit, the company held a press day for the Europe, Middle East, and Africa (EMEA) region to discuss the highlights of 2020 and trends for 2021.

Right off the bat, Facebook’s EMEA vice president, Nicola Mendelsohn, addressed the issue of misinformation on the platform. She said: “We’ve worked really hard to combat misinformation across our platforms.”
The company removed 12 million pieces of harmful misinformation related to the coronavirus disease (COVID-19) from Facebook and Instagram and put warnings on 50 million items of content.
Additionally, it will continue to remove any false claims about the upcoming COVID-19 vaccine. Mendelsohn also spoke about the impact of the pandemic on small businesses.
Facebook’s research, in partnership with the World Bank and the Organization for Economic Co-operation and Development (OECD), showed that more than half (55 percent) of small businesses globally reported lower sales in 2020 compared to last year, and over a third (34 percent) had to reduce the number of people they hired — a devastating outcome for a sector that makes up at least 90 percent of global businesses.
In response, Facebook introduced — and will continue to do so — a slew of measures including integration shopping capabilities within its apps, paid online events, and personalized advertising at a more affordable cost than traditional media such as TV or outdoor.

FASTFACTS

● 55% of small businesses globally reported lower sales in 2020 compared to last year.

● 34% of small businesses had to reduce the number of people they hired.

● More than 175 million people message a WhatsApp Business account every day globally.

● Total daily conversation from people and businesses on Messenger and Instagram grew by more than 40%.

“We’ve been seeing the boundaries between online and offline continuing to blur over the past few years. People are using online more to browse and to plan their purchases in advance,” Mendelsohn added.
Jordanna Whayman, commerce product marketing lead at Facebook for the EMEA region, spoke about the idea of “discovery commerce” where products find people — not the other way around — through a unified shopping experience across Facebook, Instagram, Messenger, and WhatsApp.
Brands can now use Facebook’s Commerce Manager tool to catalogue and display products as well as push them on their Facebook and Instagram shop.
The company is also heavily investing in augmented reality (AR) and virtual reality (VR) to make online shopping a more pleasurable and realistic experience. Its new system, GrokNet, can understand precise specifics about what is in nearly any photo in addition to technology that can automatically turn a 2-D phone video into an interactive 360-degree view.
Whayman said: “Customers that are browsing Facebook can directly message the business through WhatsApp, Instagram Direct or Messenger, to ask questions, to get support to track deliveries, and much more.

We’ve worked really hard to combat misinformation across our platforms.

Nicola Mendelsohn, Facebook’s EMEA vice president

“And, in the future, customers will be able to view a business as shown, and then make purchases right within a chat.”
According to company data, total daily conversation from people and businesses on Messenger and Instagram grew by more than 40 percent.
This trend is especially prominent on WhatsApp where 175 million people message a business account every day.
WhatsApp’s product management director, Ajit Varma, said: “We are focused on making sure all businesses are able to access WhatsApp, but we’re specifically also focusing a lot on commerce. Over the last year, we have really seen an explosion of commerce on WhatsApp.”
In response, the platform has launched several new measures and tweaks including an integration with Facebook and Instagram shops that enables shoppers to connect with businesses directly over WhatsApp, and Catalog, which allows the merchant to upload all the items that they sell — from services to real estate agents and restaurants — so users can browse their catalog and then send a message to place an order.
Already 15 million small businesses use the WhatsApp Business app, and the number is expected to rise in 2021.
While Facebook is investing in measures to support businesses and combat misinformation, much of its efforts are aimed at helping brands advertise, and sell, more efficiently on the platform, and keeping audiences within its ecosystem — from content and product discovery to actual sales and customer service.

 


Who streams the most content in Saudi Arabia?

Who streams the most content in Saudi Arabia?
Updated 44 sec ago

Who streams the most content in Saudi Arabia?

Who streams the most content in Saudi Arabia?
  • YouGov’s latest research sheds light on streamers’ content consumption and habits 

DUBAI: The last two years have seen an unprecedented rise in the popularity of streaming services, and Saudi Arabia is no exception.

The latest research from analytics firm YouGov shows that Generation Z audiences are the most regular users of streaming services in KSA, with 72 percent claiming to use any catch-up or streaming service on a regular basis.

The study found that there is an inverse relationship between age and on-demand streaming, which means that younger audiences stream the most content. After Gen Z, millennials are the most regular consumers of streaming services (69 percent), followed by Generation X (61 percent) and baby boomers (45 percent).

Despite the growth of regional streaming services, Netflix appears to be the most popular streaming service in Saudi Arabia, with 37 percent of residents using it.

The global streaming giant is widely favored by younger audiences. Compared to the overall online population in the country, nearly three in five (59 percent) Gen Z streamers claim to use Netflix, followed by 56 percent of millennials.

Consumption of other streaming platforms is also much higher among these young adults. Compared to the overall online population, millennial streamers are heavier consumers of Amazon Prime (19 percent) and Shahid (24 percent).

When looking closely at the attitudes of streamers, the study found that streaming has massively affected how these audiences consume TV.

Fifty percent of Gen Z streamers and 46 percent of millennials agree with the statement, “Live TV is a thing of the past,” while 48 percent of millennial streamers said that streaming services have changed TV watching for them, versus 43 percent of Gen Z streamers. The latter, however, have been raised in the digital age, with streaming more native to them than TV watching.

Nearly half of Gen Z streamers (49 percent) claim people reach out to them regarding suggestions for new music, movies and TV shows. When it comes to attitudes toward watching films, nearly a quarter of Gen Z streamers say they prefer to watch movies via pay-to-own or pay-to-view streaming services, even though watching films in cinemas or theatres is their top preference.

It is fairly evident that the younger generation is used to having media “on-demand,” suggested the report, presenting a huge opportunity for streaming services in the Kingdom.


Reporter refused entry to Lebanon’s presidential palace to cover cabinet meeting

Al Jadeed correspondent Layal Saad during her live broadcast minutes after she was denied entry to Baabda Presidential Palace to cover the Lebanese cabinet's meeting. (Al Jadeed)
Al Jadeed correspondent Layal Saad during her live broadcast minutes after she was denied entry to Baabda Presidential Palace to cover the Lebanese cabinet's meeting. (Al Jadeed)
Updated 16 min 40 sec ago

Reporter refused entry to Lebanon’s presidential palace to cover cabinet meeting

Al Jadeed correspondent Layal Saad during her live broadcast minutes after she was denied entry to Baabda Presidential Palace to cover the Lebanese cabinet's meeting. (Al Jadeed)
  • Layal Saad said she was barred because of a previous incident in which she was verbally abused for referring to the president as ‘Aoun’ and not ‘his excellency President Aoun’
  • Al-Jadeed TV said it will take legal action because Baabda Palace is ‘the people’s palace’ and ‘the law doesn’t prohibit any citizen from entering any public facility’

BEIRUT: A Lebanese journalist was denied entry to Baabda Presidential Palace to cover a cabinet meeting on Thursday because of an incident that happened there last month.

In a live report, Al-Jadeed TV reporter Layal Saad said she was told by a representative of the palace’s press office that she could not enter the building. She added that she “was not allowed to do her journalistic duty” because of the previous confrontation.

Saad, who has covered events at the palace for five years, was reportedly subjected to verbal abuse by a security officer on Aug. 21. At the time she said that while the podium was being prepared for speeches, the officer overheard her asking colleagues, in reference to President Michel Aoun, ‘Is Aoun giving a speech?’ The man came up to her, she added, stood very close and spoke to her angrily and abusively, telling her: “You address him by saying ‘his excellency the president, General Michel Aoun,’ and not just ‘Aoun.’”

Saad said this incident was the reason why she was denied entry to the palace on Thursday. In a live broadcast she said: “Some of the palace’s staff and presidential advisors called me after August’s incident and apologized, saying it was a mistake that shouldn’t have happened.”

She added that was told the officer should not have spoken to her because only press office staff should deal with journalists.

“The employee (who refused to let Saad into the palace on Thursday) told me that the previous incident remains unresolved,” she said. “The president’s media advisor, Rafic Chlala, is the one who asked him to notify me that I could not enter the palace to cover the meeting … they didn’t want anyone from the security staff to speak to me.”

Saad added that she was told to ask her employers to send another correspondent.

Al-Jadeed TV responded to the palace by firmly stating it “will not assign any colleague to replace Layal Saad. It is not a matter of alternatives anymore but rather it has become about the core of freedoms and the transformation of Baabda palace into a tool of suppressing words and existence.”

Saying “Layal Saad or nobody,” it added: “Facing this ban, the channel finds itself compelled to file a lawsuit against the pertinent authorities at Baabda Palace, which is the people’s palace. The law doesn’t prohibit any citizen from entering any public facility.”

Saad told Arab News that palace staff must not be allowed to treat the building as “their own private house because it’s a public facility and any citizen can enter.”

She added that although she is not personally taking legal action against palace authorities, her employers intend to.

“The lawsuit will be lodged against any staff and advisors involved in issuing the ban and I am not sure if that includes the presidency … that’s up to the lawyers to talk about it,” she said.

The president’s press office said the management of Al-Jadeed had been asked to replace Saad with another reporter, and that other journalists had been assigned to cover the palace recently without any problems.

It added that Al-Jadeed was reminded that the same restriction continued to apply as a result of the incident in August, but this time the channel sent Saad anyway to cover the cabinet session and she was asked to leave.


Facebook to target harmful coordination by real accounts using playbook against fake networks

Facebook is under increasing pressure from global regulators, lawmakers and employees to combat wide-ranging abuses on its services. (File/AFP)
Facebook is under increasing pressure from global regulators, lawmakers and employees to combat wide-ranging abuses on its services. (File/AFP)
Updated 17 September 2021

Facebook to target harmful coordination by real accounts using playbook against fake networks

Facebook is under increasing pressure from global regulators, lawmakers and employees to combat wide-ranging abuses on its services. (File/AFP)
  • Facebook is taking a more aggressive approach to shut down coordinated groups of real-user accounts engaging in certain harmful activities
  • The move could have major implications for how the social media giant handles political and other coordinated movements

LONDON: Facebook is taking a more aggressive approach to shut down coordinated groups of real-user accounts engaging in certain harmful activities on its platform, using the same strategy its security teams take against campaigns using fake accounts, the company told Reuters.
The new approach, reported here for the first time, uses the tactics usually taken by Facebook’s security teams for wholesale shutdowns of networks engaged in influence operations that use false accounts to manipulate public debate, such as Russian troll farms.
It could have major implications for how the social media giant handles political and other coordinated movements breaking its rules, at a time when Facebook’s approach to abuses on its platforms is under heavy scrutiny from global lawmakers and civil society groups.
Facebook said it now plans to take this same network-level approach with groups of coordinated real accounts that systemically break its rules, through mass reporting, where many users falsely report a target’s content or account to get it shut down, or brigading, a type of online harassment where users might coordinate to target an individual through mass posts or comments.
The expansion, which a spokeswoman said was in its early stages, means Facebook’s security teams could identify core movements driving such behavior and take more sweeping actions than the company removing posts or individual accounts as it otherwise might.
In April, BuzzFeed News published a leaked Facebook internal report about the company’s role in the Jan. 6 riot on the US Capitol and its challenges in curbing the fast-growing ‘Stop the Steal’ movement, where one of the findings was Facebook had “little policy around coordinated authentic harm.”
Facebook’s security experts, who are separate from the company’s content moderators and handle threats from adversaries trying to evade its rules, started cracking down on influence operations using fake accounts in 2017, following the 2016 US election in which US intelligence officials concluded Russia had used social media platforms as part of a cyber-influence campaign — a claim Moscow has denied.
Facebook dubbed this banned activity by the groups of fake accounts “coordinated inauthentic behavior” (CIB), and its security teams started announcing sweeping takedowns in monthly reports. The security teams also handle some specific threats that may not use fake accounts, such as fraud or cyber-espionage networks or overt influence operations like some state media campaigns.
Sources said teams at the company had long debated how it should intervene at a network level for large movements of real user accounts systemically breaking its rules.
In July, Reuters reported on the Vietnam army’s online information warfare unit, who engaged in actions including mass reporting of accounts to Facebook but also often used their real names.
Facebook is under increasing pressure from global regulators, lawmakers and employees to combat wide-ranging abuses on its services. Others have criticized the company over allegations of censorship, anti-conservative bias or inconsistent enforcement.
An expansion of Facebook’s network disruption models to affect authentic accounts raises further questions about how changes might impact types of public debate, online movements and campaign tactics across the political spectrum.
High-profile instances of coordinated activity around last year’s US election, from teens and K-pop fans claiming they used TikTok to sabotage a rally for former President Donald Trump in Tulsa, Oklahoma, to political campaigns paying online meme-makers, have also sparked debates on how platforms should define and approach coordinated campaigns.


Facebook rolls out new messaging, business tools for brands

Facebook will begin testing the ability for brands to send emails through Facebook Business Suite
Facebook will begin testing the ability for brands to send emails through Facebook Business Suite
Updated 17 September 2021

Facebook rolls out new messaging, business tools for brands

Facebook will begin testing the ability for brands to send emails through Facebook Business Suite
  • Facebook rolls out new feature that allows businesses to find and chat with potential customers on the app
  • The new features will help Facebook offer personalized shopping experiences to its users

LONDON: Facebook Inc. is rolling out new ways for businesses to find and chat with potential customers on its apps, the social media company said Thursday, as it seeks to become an online shopping destination.
The new features will help Facebook, already a leader in digital advertising, offer personalized shopping experiences to its users, said Karandeep Anand, vice president of business products at Facebook.
Businesses will now be able to add a button on their Instagram profiles to let people send a WhatsApp message to the company with one click.
Integrating WhatsApp is particularly important for customers in countries such as India and Brazil, where the Facebook-owned messaging app is widely used, Anand said.
Facebook said it will begin testing the ability for brands to send emails through Facebook Business Suite, a feature that lets businesses manage their presence across the social media site’s apps, in order to simplify how companies reach customers.
It will also test new work accounts to let employees manage business pages without needing to log in with their personal accounts.
The new business tools come a day after WhatsApp began testing a new feature in São Paulo, Brazil, to let users find shops and services through a directory in the app for the first time, part of an effort to bolster ecommerce on the service.


Facebook bans German accounts under new ‘social harm’ policy

The action is the first under Facebook’s new policy focused on preventing “coordinated social harm.” (File/AFP)
The action is the first under Facebook’s new policy focused on preventing “coordinated social harm.” (File/AFP)
Updated 17 September 2021

Facebook bans German accounts under new ‘social harm’ policy

The action is the first under Facebook’s new policy focused on preventing “coordinated social harm.” (File/AFP)
  • Facebook removes almost 150 accounts and pages linked to anti-lockdown demonstrators in Germany under new policy to halt the spread of misinformation

LONDON: Facebook removed almost 150 accounts and pages linked to anti-lockdown demonstrators in Germany, the company announced Thursday, under a new policy focused on groups that spread misinformation or incite violence but who don’t fit into the platform’s existing categories of bad actors.
The accounts on Facebook and Instagram spread content linked to the so-called Querdenken movement, a disparate group that has protested lockdown measures in Germany and includes vaccine and mask opponents, conspiracy theorists and some far-right extremists.
Posts from the accounts included one making the debunked claim that vaccines create viral variants and another that wished death upon police officers who broke up violent anti-lockdown protests in Berlin.
The action is the first under Facebook’s new policy focused on preventing “coordinated social harm,” which company officials said is an attempt to address content from social media users who work together to spread harmful content and evade platform rules.
Under its long-standing guidelines, Facebook has removed accounts that use false personas or spread hate speech or make threats of violence. The new policy is intended to catch groups that work together in an attempt to get around the rules, while still spreading harmful content.
In the case of the Querdenken network, Facebook said multiple account holders used both individual and duplicate accounts to spread content that violated Facebook’s rules on COVID-19 misinformation, hate speech, bullying and incitement of violence.
It was that coordinated effort to deceive, along with the harmful content and a history of past violations, that prompted Facebook’s action, according to Nathaniel Gleicher, Facebook’s head of security policy.
“Simply sharing a belief or affinity with a particular movement or group wouldn’t be enough” to warrant a similar response, he told reporters on a conference call Thursday.
Germany’s domestic intelligence agency has put some Querdenker adherents under surveillance as the movement has become increasingly radicalized and its protests have attracted neo-Nazis and other right-wing extremists.