DUBAI: Short-form mobile video app TikTok has launched a new live series, #LearnonTikTok, to support the recent surge in educational content on the platform.
With the onset of the pandemic last year, TikTok witnessed a shift in the way audiences create and consume content on the platform, with knowledge-sharing and education-related content seeing a 300 percent growth.
“As people spent more time indoors during the pandemic, an upward trend emerged in the demand for educational content on TikTok,” said Rami Zeidan, head of video and creative at TikTok.
TikTok announced the initiative in the US in January last year, which included a partnership with the online study platform Quizlet. It also formed a $50 million creative learning fund, as part of its $250 million pledge to support its community during the pandemic.
As part of the #LearnonTikTok program, the platform partnered with prominent personalities including Bill Nye, Lilly Singh, Neil deGrasse Tyson and Tyra Banks to feature educational content on TikTok.
Building on the popularity of educational content on the platform in the region, TikTok will now be hosting live sessions every week, for a month from Feb. 25.
Topics include show business and social media; digital and influencer marketing; health and fitness; and motivation.
The sessions will be hosted by Al Arabiya TV presenter Mahira Abdel Aziz. Each session will be led by a regional celebrity or influencer such as TV presenter Azza Zarour; digital content creator Nael Abu Alteen; Egyptian activist and athlete Manal Rostom; and travel blogger and YouTuber Haifa Beseisso.
“The #LearnOnTikTok Live Show has been designed to enable users to discover new interests and passions while learning from regional experts in popular fields,” added Zeidan.