Saudi Ministry to launch fashion promotion’s third phase

Saudi Ministry to launch fashion promotion’s third phase
The exhibit is intended to explore the ways in which Muslim women embrace and express style. (AFP)
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Updated 08 March 2021

Saudi Ministry to launch fashion promotion’s third phase

Saudi Ministry to launch fashion promotion’s third phase
  • The ministry aims to attract and encourage talent in the emerging Saudi fashion industry to promote local brands on the local and international levels

RIYADH: The third phase of the Saudi Ministry of Culture’s fashion incubation program will kick off on April 11 in an effort to promote the fashion sector and cultural entrepreneurship in the Kingdom.

Startups wishing to participate in the third phase can register on  https://engage.moc.gov.sa/fashion_bootcamp between March 7 and 15.

For five months, the selected startups will work together with the help and support of experts and specialists to develop their ideas and projects, and qualify them to compete in the market.

The ministry aims to attract and encourage talent in the emerging Saudi fashion industry to promote local brands on the local and international levels. It also seeks to establish an integrated and comprehensive fashion system that relies on exchanging expertise among specialists, young entrepreneurs and startups.

The fashion incubation program is divided into three phases: Fashion Hackathon, Fashion Bootcamp, and Incubator, providing participants with an intensive training and fashion-related concepts.