DUBAI: StarzPlay has launched a new add-on partnership with BluTV, Turkey’s first and largest local subscription video-on-demand (SVOD) service, which is globally available for all Turkish- and Arabic-speaking audiences.
With this new partnership, StarzPlay subscribers in the Middle East and North Africa (MENA) will have access to BluTV’s Turkish catalogue dubbed in Arabic.
The add-on will be available as a dedicated branded area across all StarzPlay’s existing platforms. The service will be free for the first three months.
The partnership accelerates StarzPlay’s expansion strategy to deliver diversified content for its growing subscriber base.
Earlier this year, the streaming service launched two add-on services in partnership with global brands discovery+ and Ultimate Fighting Championship.
It also ramped up its Turkish content offering just before Ramadan through partnerships with MISTCO, an international brand management and content distribution agency, and Calinos, an Istanbul-headquartered Turkish company that distributes Turkish series, movies and TV programs across international platforms.
“In the highly competitive SVOD sector, it is important to update our content offering continuously and provide diversified entertainment choices that are relevant to our subscribers,” said StarzPlay co-founder Danny Bates.
“Our partnership with BluTV is an extension of our business strategy for 2021 as we continue to make inroads in content aggregation.”
The shows available via BluTV on StarzPlay include “Yarım Kalan Aşklar”, “Gürkan Chef”, “Aşk-ı Memnu”, “Yeşilçam” and “Meryem.”
Aydin Dogan Yalcindag, founder and CEO of BluTV, said: “Our investor, US TV giant Discovery, has an established partnership with StarzPlay in the MENA region, which presented a great opportunity to expand our services into new markets and offer true value to customers.”