DUBAI: The premium subscription-based service of Shahid, and Samsung Electronics, have linked up to bring an exclusive Shahid VIP branded button to the new Samsung Smart TVs launched this year.
The partnership marks the first time a MENA-based streaming service will have its own branded button on a Samsung Smart TV remote control.
The South Korean multinational was also the first TV provider to launch Shahid VIP’s Smart TV app.
Buyers of the new Smart TVs might also have the chance to receive a free subscription to Shahid VIP.
Sam Barnett, CEO of MBC Group, said: “Two of the biggest brands in entertainment are coming together to provide a game-changing experience for at-home viewers.
“This is the first time Samsung has integrated a MENA-based streaming service on its TV remote. And this makes Shahid VIP easier to watch for an even bigger audience this year.”
Sungwan Myung, president of Samsung Electronics MENA, said: “It’s extremely exciting for us to be partnering with the region’s No. 1 broadcaster and the world’s leading Arabic streaming platform.
“Our partnership with Shahid VIP provides our users with an extensive library of premium content that caters to a variety of tastes.”
